Presentation by Mr. Flavio Innocenzi: GI-Branding - Combining Tradition and Innovation for a Value Based approach. How to Differentiate GIs Through Neurobranding.
Code du document | WIPO/GEO/TBS/23/PANEL 1/2 |
Réunion(s) connexe(s) | WIPO/GEO/TBS/23 |
Date de publication | 20 juin 2023 |
English | Presentation by Mr. Flavio Innocenzi: GI-Branding - Combining Tradition and Innovation for a Value Based approach. How to Differentiate GIs Through Neurobranding. |