Leveraging IP to Enter Foreign Markets: The Case of a Transnational Franchising Company
| Code du document | WIPO/SMES/SIN/07/2(B) |
| Réunion(s) connexe(s) | WIPO/SMES/SIN/07 |
| Date de publication | 1 septembre 2007 |
| English | Leveraging IP to Enter Foreign Markets: The Case of a Transnational Franchising Company |