Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs
Индекс документа | WIPO/SMES/ROM/09/J/THEME 04/1 |
Мероприятия по теме | WIPO/SMES/ROM/09 |
Дата публикации | 11 декабря 2009 г. |
English | Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs Mr. James Conley, Professor, Kellogs School of Management, Chicago, United States of America |