Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
Индекс документа | WIPO/IP/DDK/02/4 |
Мероприятия по теме | WIPO/IP/DDK/02 |
Дата публикации | 1 ноября 2002 г. |
English | Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |