Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
Индекс документа | WIPO/IP/DDK/02/4(A) |
Мероприятия по теме | WIPO/IP/DDK/02 |
Дата публикации | 8 января 2004 г. |
English | Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |