"Making a Mark" - The Role of Trademarks in Branding
Индекс документа | WIPO-KIPO-KWIA/INV/SEL/14/B/LEONG |
Мероприятия по теме | WIPO-KIPO-KWIA/INV/SEL/14 |
Дата публикации | 26 мая 2014 г. |
English | "Making a Mark" - The Role of Trademarks in Branding Prepared by Ms. Susanna H.S. Leong, Associate professor and Vice Dean, NUS Business School, National University of Singapore |