Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs
文件编号 | WIPO/SMES/ROM/09/J/THEME 04/1 |
相关会议 | WIPO/SMES/ROM/09 |
发布日期 | 2009年12月11日 |
English | Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs Mr. James Conley, Professor, Kellogs School of Management, Chicago, United States of America |