Mounting a Public Outreach Campaign: Key Elements: Reaching the Audience: (I) Identifying Key Target Groups; (II) Shaping and Delivering the Message: Sending a Specific Message to a Specific Audience, Using the Appropriate Medium; (III) Enlisting Support: Marketing and Business Planning; Getting Help in Spreading the Message - Cover Page
| 文件编号 | WIPO/IP/DEL/02/4(B) |
| 相关会议 | WIPO/IP/DEL/02 |
| 发布日期 | 2002年8月1日 |
| English | Mounting a Public Outreach Campaign: Key Elements: Reaching the Audience: (I) Identifying Key Target Groups; (II) Shaping and Delivering the Message: Sending a Specific Message to a Specific Audience, Using the Appropriate Medium; (III) Enlisting Support: Marketing and Business Planning; Getting Help in Spreading the Message - Cover Page |