Session 5: The Role of Trademarks in the Marketing Strategy of an Enterprise: Introduction to Basic Concepts and Registration Procedures, Why Register your Trademarks, the Management and the Effective Use of Trademarks for Enhancing Competitiveness, Case Studies on Successful Use of Trademarks
| 文件编号 | WIPO/IP/SIN/02/5 |
| 相关会议 | WIPO/IP/SIN/02 |
| 发布日期 | 2002年10月8日 |
| English | Session 5: The Role of Trademarks in the Marketing Strategy of an Enterprise: Introduction to Basic Concepts and Registration Procedures, Why Register your Trademarks, the Management and the Effective Use of Trademarks for Enhancing Competitiveness, Case Studies on Successful Use of Trademarks |