Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
文件编号 | WIPO/IP/DDK/02/4 |
相关会议 | WIPO/IP/DDK/02 |
发布日期 | 2002年11月1日 |
English | Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |