Role of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses
文件编号 | WIPO/SMES/TLV/11/REF/T9 |
相关会议 | WIPO/SMES/TLV/11 |
发布日期 | 2011年6月29日 |
English | Role of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses Mr. Marco Marzano de Marinis, Program Officer, Small and Medium-sized Enterprises Division, World Intellectual Property Organization (WIPO) |