Exploiting Intellectual Property Assets: Overview of Licensing, Franchising and Merchandising
文件编号 | WIPO/SMES/ULN/13/S/LEONG |
相关会议 | WIPO/SMES/ULN/13 |
发布日期 | 2014年5月16日 |
English | Exploiting Intellectual Property Assets: Overview of Licensing, Franchising and Merchandising Prepared by Susanna H.S. Leong, Assistant Professor and Vice Dean, NUS Business School, National University of Singapore |