Leveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies
文件编号 | WIPO/SMES/SHA/04/7 |
相关会议 | WIPO/SMES/SHA/04 |
发布日期 | 2004年12月1日 |
English | Leveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies |