About Intellectual Property IP Training IP Outreach IP for… IP and... IP in... Patent & Technology Information Trademark Information Industrial Design Information Geographical Indication Information Plant Variety Information (UPOV) IP Laws, Treaties & Judgements IP Resources IP Reports Patent Protection Trademark Protection Industrial Design Protection Geographical Indication Protection Plant Variety Protection (UPOV) IP Dispute Resolution IP Office Business Solutions Paying for IP Services Negotiation & Decision-Making Development Cooperation Innovation Support Public-Private Partnerships The Organization Working with WIPO Accountability Patents Trademarks Industrial Designs Geographical Indications Copyright Trade Secrets WIPO Academy Workshops & Seminars World IP Day WIPO Magazine Raising Awareness Case Studies & Success Stories IP News WIPO Awards Business Universities Indigenous Peoples Judiciaries Genetic Resources, Traditional Knowledge and Traditional Cultural Expressions Economics Gender Equality Global Health Climate Change Competition Policy Sustainable Development Goals Enforcement Frontier Technologies Mobile Applications Sports Tourism PATENTSCOPE Patent Analytics International Patent Classification ARDI – Research for Innovation ASPI – Specialized Patent Information Global Brand Database Madrid Monitor Article 6ter Express Database Nice Classification Vienna Classification Global Design Database International Designs Bulletin Hague Express Database Locarno Classification Lisbon Express Database Global Brand Database for GIs PLUTO Plant Variety Database GENIE Database WIPO-Administered Treaties WIPO Lex - IP Laws, Treaties & Judgments WIPO Standards IP Statistics WIPO Pearl (Terminology) WIPO Publications Country IP Profiles WIPO Knowledge Center WIPO Technology Trends Global Innovation Index World Intellectual Property Report PCT – The International Patent System ePCT Budapest – The International Microorganism Deposit System Madrid – The International Trademark System eMadrid Article 6ter (armorial bearings, flags, state emblems) Hague – The International Design System eHague Lisbon – The International System of Appellations of Origin and Geographical Indications eLisbon UPOV PRISMA Mediation Arbitration Expert Determination Domain Name Disputes Centralized Access to Search and Examination (CASE) Digital Access Service (DAS) WIPO Pay Current Account at WIPO WIPO Assemblies Standing Committees Calendar of Meetings WIPO Official Documents Development Agenda Technical Assistance IP Training Institutions COVID-19 Support National IP Strategies Policy & Legislative Advice Cooperation Hub Technology and Innovation Support Centers (TISC) Technology Transfer Inventor Assistance Program WIPO GREEN WIPO's Pat-INFORMED Accessible Books Consortium WIPO for Creators WIPO ALERT Member States Observers Director General Activities by Unit External Offices Job Vacancies Procurement Results & Budget Financial Reporting Oversight

WIPO’s International Trademark System Marks 1.5 Millionth Registration

November 26, 2019

WIPO’s Madrid System has recorded its 1.5 millionth international registration, marking an important milestone for the International Trademark System that provides a convenient and cost-effective solution for registering and managing trademarks in up to 122 countries.

Through the Madrid System, brand owners may file a single international application to seek trademark protection in multiple member countries. This streamlines the process of obtaining and managing trademark registrations, which saves time and money.

madrid_1_5_million_845

“The Madrid System helps enterprises establish a market presence in a cost-effective manner - this is of critical importance in an increasingly global marketplace,” said WIPO Director General Francis Gurry. “This important milestone is a testament to the growing importance of the Madrid System and brands in international commerce.”

The 1.5 millionth registrant

Colombia-based textile manufacturer Coltejer deposited the 1.5 millionth registration, with 11 designations in North America, Europe and Asia as part of an overseas growth strategy. The Madrid System has helped the company seek protection for its “COLTEJER” trademark as it expands internationally.

Mr. Andrés Berdugo Gómez, Director General of Coltejer said: “The Madrid System is a great opportunity for companies at the global level to obtain recognition of their marks when entering new markets. The main advantage provided by the System is the reduction of costs for the protection of trademarks abroad.”

The Madrid System: an ever-expanding framework

This year, WIPO celebrated the 30 years of the Madrid Protocol, the cornerstone of the Madrid System that allowed for its expansion across the globe.

In 1988, the Madrid Union counted only 25 members. Today, that number has more than quadrupled with 106 members, covering 122 countries, and many more in the pipeline. The Madrid System welcomed three new members in 2019: Canada, Brazil and Malaysia, making the Madrid System a truly global solution for brand owners   seeking trademark protection abroad.

More information

https://www3.wipo.int/contact/en/ https://www.wipo.int/pressroom/en/ https://www.wipo.int/tools/en/disclaim.html https://www.wipo.int/en/web/privacy-policy/ https://www.wipo.int/en/web/accessibility/ https://www.wipo.int/tools/en/sitemap.html https://www3.wipo.int/newsletters/en/ https://www.wipo.int/en/web/podcasts/ https://www.wipo.int/news/en/