Creating a better experience of IP
for everyone, everywhere
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WIPO is determined to make intellectual property (IP) easily accessible and simple to use for anyone, anywhere in the world. No matter your level of expertise in intellectual property.
So, we embarked on a massive journey to find out how we can make your wipo.int experience better, and what we need to do to get this right. We interviewed many key stakeholders and users, and with their help we identified the following 3 areas with opportunity for improvements to:
- modernize, harmonize and unify the design across the different digital assets and platforms
- simplify the information architecture so you can easily find what you need
- make it straight-forward to navigate your way through our digital ecosystem
And that’s exactly what we set out to do. We’re taking you along on this journey and come April 2023, you’ll be able to experience the first changes in phase one, firsthand.
A new design
We’re improving your experience of our look & feel by:
- breathing new life into our brand
- creating one look & feel for all our digital assets
- combining an elegant style with modern design, topped off with a dollop of delicious creativity
A new information architecture
We’re improving your experience of our information flow by:
- seamlessly connecting tools from the IP Portal with related wipo.int pages
- making it easier and more intuitive to find the information and tools you need
- creating top links for IP specialists so you can find your favorite tools and personal workspace faster