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CLIP: New Online Platform Supports Creators’ Livelihoods

Geneva, November 17, 2023
PR/2023/911

The World Intellectual Property Organization (WIPO) and the Music Rights Awareness Foundation today launched a new online platform to raise creators’ awareness of intellectual property (IP) rights and related management practices, aiming to ensure they receive recognition and fair reward for their work.

CLIP – Creators Learn Intellectual Property - is an innovative, user-friendly and free to use online learning platform that will be filled with curated content from experienced musicians and mentors that will help creators make better business choices.

Creators around the world are producing music, art and other content at record levels, and digital distribution is soaring. But they often lack critical information for managing their intellectual property rights and miss out how to get proper credit and be rewarded for their work, especially when it is consumed online – a situation that CLIP aims to improve.

Creators draw on their talent and artistic vision to give us music, art, song and dance. Supporting them is critical to the richness of every society and country. We must do what we can to ensure they are recognized and fairly rewarded, so that they can thrive in their work and contributions to society. CLIP will support creators with the knowledge and skills they need to transform their artistic passion into a viable profession.

WIPO Director General Daren Tang

By early 2024, CLIP will be accessible in six languages, ensuring creators worldwide can easily engage with it, even while on the go. With just a smartphone at their fingertips, creators will have instant access to all of CLIP's content, including videos featuring established creators sharing their personal experiences.

I know firsthand how important it is for creators to know and manage their IP rights. Today, it is an essential foundation for a successful career in the music industry. At the core of CLIP is a steadfast commitment to creators. Helping them understand the complexities of the creative industries will enable them to maximize the value of their creations.

Björn Ulvaeus, legendary ABBA star and Co-Founder of the Music Rights Awareness Foundation, based in Stockholm, Sweden

The first version of CLIP will center on the music industry, empowering users to explore the industry's ecosystem, understand the diverse individuals involved in bringing a song to market, grasp music creator rights and their efficient management, and much more.

CLIP provides awareness of the various parties involved in the music industry and their functions, as well as creators’ rights and responsibilities. This knowledge is a prerequisite for being recognized and earning fair payment for their work.

Music Rights Awareness Foundation Co-founder and President Niclas Molinder

CLIP was developed by WIPO for Creators, a consortium formed by WIPO and the Music Rights Awareness Foundation with the support of key creative industry stakeholder organizations.

About MRAF

Music Rights Awareness is an apolitical foundation that works to increase knowledge of music rights worldwide. Through education and support, we help music creators to take control of their rights and be able to live on their music – regardless of economical, geographical and cultural conditions. Our vision is for all music creators to be compensated fairly for the music they share with the world.

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About WIPO

The World Intellectual Property Organization (WIPO) is the United Nations agency that serves the world’s innovators and creators, ensuring that their ideas travel safely to the market and improve lives everywhere.

We do so by providing services that enable creators, innovators and entrepreneurs to protect and promote their intellectual property (IP) across borders and acting as a forum for addressing cutting-edge IP issues. Our IP data and information guide decisionmakers the world over. And our impact-driven projects and technical assistance ensure IP benefits everyone, everywhere.

For more information, please contact the News and Media Division at WIPO:
  • Tel: (+41 22) 338 81 61 / 338 72 24
  • E-mail
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