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Registration Opens for WIPO's Second Executive Program on Strategic Intellectual Property Management

Geneva, November 21, 2006
Press Releases PR/2006/467

Business managers and senior executives and corporate strategists can, from today, register on-line at https://www.wipo.int/academy/en/execed/sipm/goa_mar_07/index.html to participate in WIPO's second executive program on strategic intellectual property (IP) management, which will be held in Goa, India, from March 11 to 13, 2007. The course is organized by the Worldwide Academy of the World Intellectual Property Organization (WIPO) in cooperation with the Confederation of Indian Industry (CII), India's premier business association.

This intensive program for senior executives is an opportunity for business decision-makers to gain valuable insights into how to leverage IP strategically to create value and sustain competitive advantage over time in a rapidly changing technological and commercial environment. Intellectual property is a valuable corporate asset and a strategic business tool, the increasing significance of which is forcing business organizations to actively manage IP as a key driver for building and sustaining competitive advantage. Indeed, IP management has emerged as a major area of business competence that is as important as understanding innovation, technology, marketing, finance, corporate governance, industrial economics and strategy.

Leading academics from world-renowned business schools and corporations will share unique insights and experiences on strategic IP management using lectures, case studies, best practices and group discussions. Participants will have an opportunity to learn from each other, share experiences, reflect and apply the principles and practices of IP management in their respective business environments.

Faculty members include:

  • James Conley, Professor, Kellogg School of Management, Chicago, whose research focuses on strategic use of intangible assets and intellectual properties to build and sustain competitive advantage. Professor Conley also engineers product design and development technologies and teaches courses on Innovation Process Management, Intellectual Capital Management, and other related subjects to both graduate student and executive education audiences.
  • Tony Hadjiloucas, Director, PricewaterhouseCoopers LLP, London, specializes in providing valuation and royalty rate determination advice in connection with patents, brands and branded businesses, know-how, software, trade secrets and other intangible assets for commercial, litigation and financial reporting purposes. He will examine ways of using brand identity to reinforce market value.
  • Mr. Mats Marup, Head of Corporate Intellectual Property, Novartis, Basel, has extensive experience in corporate IP management and will share his insights with participants. Leading personalities from the Indian corporate world will also be on site to share their thoughts and experiences on IP management during power lunch and dinner sessions.

The course will cover the following components:

  • Intellectual Property (IP) viewed as a management option
  • IP, innovation and technology management
  • IP and marketing
  • IP and finance
  • Strategic use of WIPO's global IP protection and dispute resolution systems
  • IP strategy in global corporations and small and medium-sized enterprises (SMEs)
  • Case examples from healthcare, information technology, automobile, entertainment, media & food ingredients, consumer durable, agro-products and luxury goods industries.

For full course details and to register for the course, please go to https://www.wipo.int/academy/en/execed/sipm/goa_mar_07/index.html or contact the WIPO Worldwide Academy directly at 34, chemin des Colombettes, 1211 Geneva 20, Switzerland Tel: (41-22) 338 9703; Fax: (41-22) 740 1417; E-mail: execed.academy@wipo.int ; Website: https://www.wipo.int/academy/en/execed/.

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