WEBVTT

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Embroidery is a texture of Pakistan’s cultural mosaic.

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For generations, rural women in Pakistan have preserved
this tradition, showcasing their skills and artistry.

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With needle in hand, they breathe life into pieces of cloth,
weaving intricate designs using threads and yarns.

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These women are blending traditional
stitches with contemporary trends,

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creating original designs that captivate
local and international audiences.

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WIPO is supporting these women, helping them register trademarks and develop their brand identities,

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allowing their Pakistani embroidery
crafts to reach wider markets.