WIPO and Peru Launch New Project for Indigenous Children

21 de julho de 2023

WIPO, the National Institute for the Defense of Competition and Protection of Intellectual Property of Peru (Indecopi) and the Permanent Mission of Peru to the United Nations Office and other international organizations in Geneva, launched a new project in the margins of the 64th Assemblies of the Member States of WIPO to support indigenous children in the Amazonas region of Peru.

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(Photo credits: WIPO/Martin)

WIPO Director General Daren Tang, and Ms. Karin Cáceres Durango, Executive President of Indecopi launching the Uchi CreActivo: Sowing Value Through IP in the Awajun Children project in the margins of the WIPO Assemblies 2023.

The project entitled “Uchi CreActivo: Sowing Value Through IP in the Awajun Children” builds on the “Ancestors” program of Indecopi, which was developed in the institution’s office in the Amazonas region, and is dedicated to raising awareness of the importance of protecting the stories and drawings of children and adolescents of the indigenous community. Currently more than 100 children have registered their creative works in Amazonas region under the program.

What will the Uchi CreActivo project achieve?

Through the “Uchi CreActivo: Sowing Value Through IP in Awajún Children” project, WIPO will build on the success of the "Ancestors" program and empower children of the Awajún indigenous community to use IP to promote and benefit economically from their traditional knowledge and cultural expressions for generations to come.

Indecopi will implement the project under WIPO’s COVID-19 Response Package as it will build local capacities to replicate this successful experience in other regions of the country, especially those heavily impacted by the pandemic. The project comprises three phases:

  • an IP Playhouse and educational games for Awajún children, providing tailored IP knowledge with a focus on collective knowledge, cultural heritage, and artistic expressions;
  • the development of IP commercialization strategies for selected traditional knowledge-based products created by Awajún children; and
  • a mentoring program for Indecopi’s regional offices to replicate the experience with Awajún children in other regions of Peru.

A virtual presentation of the new project was also delivered to Indecopi’s regional offices to engage them in the implementation process early on.

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