Intellectual Property for Business

WIPO/PUB/1035E

In Good Company: Managing Intellectual Property Issues in Franchising

Publication year: 2019

Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.

WIPO/PUB/498.1/EN

Looking Good: An Introduction to Industrial Designs for Small and Medium-sized Enterprises

Publication year: 2019

This is the second in a series of guides on "Intellectual Property for Business". It focuses on industrial designs, a key factor in determining the success of products in the market.

WIPO/PUB/917.1/EN

Inventing the Future
An Introduction to Patents for Small and Medium-sized Enterprises

Publication year: 2018

This is the third in the series of guides on Intellectual Property for Business. It focuses on patents, a crucial tool to enable a company to draw maximum benefit from new technological ideas.

WIPO/PUB/900.1/EN

Making a Mark - An Introduction to Trademarks for Small and Medium-Sized Enterprises

Publication year: 2017

Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.

WIPO/PUB/918/EN

Creative Expression: An Introduction to Copyright and Related Rights for Small and Medium-sized Enterprises

Publication year: 2006

This is the fourth in the series of guides on “Intellectual Property for Business.” It provides an introduction to copyright and related rights for business managers and entrepreneurs. It explains, in simple language, mainly those aspects of copyright law and practice that affect the business strategies of enterprises.