To many, intellectual property (IP) is a rather obscure legal concept that can only be properly understood and applied by those who are specially trained. These guides are designed to help small and medium-sized enterprises (SMEs) especially to understand why it is important to pay attention to IP, and what benefits can be drawn from its use.
Publication year: 2023
Creative Expression in the "Intellectual Property for Business” series of guides provides an introduction to copyright and related rights for business managers and entrepreneurs, explaining in simple language those aspects of copyright law and practice that affect the business strategies of enterprises. This revised and updated version has added content on some of the pressing issues of the day arising from the digital revolution; on levy systems, cloud storage, etc., as well as updated information on the new WIPO treaties such as the rights of performers in audiovisual performances in the Beijing Treaty on Audiovisual Performances and access to the visually impaired under the Marrakesh treaty.
Enterprising Ideas
A Guide to Intellectual Property for Startups
Publication year: 2021
This publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small businesses can use IP to remain competitive and manage risks. Written for startups bringing an innovative technology-based solution to market, the guide will be useful to any entrepreneur wanting to get to grips with the IP system.
Looking Good: An Introduction to Industrial Designs for Small and Medium-sized Enterprises
Publication year: 2019
Attractive designs are a key factor in determining the success of products in the market. Industrial design rights protect the ornamental or aesthetic appearance of a product and help companies differentiate their products from those of their competitors and enhance their brand image. This publication explains what industrial designs are and introduces the main issues in industrial design protection, to help businesses make informed decisions about protecting them.
In Good Company: Managing Intellectual Property Issues in Franchising
Publication year: 2019
Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
Inventing the Future
An Introduction to Patents for Small and Medium-sized Enterprises
Publication year: 2018
In today’s knowledge economy, companies must constantly innovate and come up with new ideas and solutions to stay ahead. These innovative ideas and solutions may be protected by patent rights. This guide explains the patent system and how businesses may use it in their business strategy in simple and practical terms.
Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises
Publication year: 2017
Distinctive signs enable a company to distinguish its products and services from those of other companies. Trademarks provide protection for these signs allowing companies to create visibility and build their brand image. This guide explains the trademark system and the importance of trademark management.
Exchanging Value - Negotiating Technology Licensing Agreements: A Training Manual
Author(s): International Trade Centre (ITC), WIPO; Publication year: 2005
This Manual is based on material used and tested in a series of workshops conducted jointly by WIPO and the International Trade Centre (ITC) where the importance of understanding the relevance of intellectual property in negotiating technology license agreements were discussed and mock negotiations were undertaken. The Manual explains the intellectual property issues that are relevant in technology licensing and provides practical tips in engaging in such negotiations.
Marketing Crafts and Visual Arts: The Role of Intellectual Property
Author(s): International Trade Centre, WIPO; Publication year: 2003
This guide is focused on the crafts and visual arts sectors and the intersection of intellectual property in the successful marketing of these products. A joint development of the International Trade Centre (ITC) and WIPO it draws on the expertise of both these organizations to deliver a practical guide illustrated with case studies to support artisans, craftsmen and visual artists successfully market their products.
Secrets of Intellectual Property: A Guide for Small and Medium-sized Exporters
Author(s): International Trade Centre, WIPO; Publication year: 2003
The result of the continued collaboration with the International Trade Centre (ITC) and WIPO, this guide is focused on the intellectual property issues that exporters need to think about. It deals with a number of issues of concern to exporters such as obtaining protection in markets of interest, engaging with partners and collaborators, contracting, licensing; drawing up business, marketing and export plans and strategies; quality regulations, standards, packaging, labeling etc.