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Managing Creative Enterprises
Creative industries - Booklet no. 3
This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
Año de publicación: 2006
Managing Intellectual Property in the Advertising Industry
Creative Industries - Booklet no. 5
This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Año de publicación: 2011
The Economics of Intellectual Property. Suggestions for Further Research in Developing Countries and Countries with Economies in Transition
The series of papers in this publication were commissioned from renowned international economists from all regions. They review the existing empirical literature on six selected themes relating to the economics of intellectual property, identify the key research questions, point out research gaps and explore possible avenues for future research.
Año de publicación: 2009
Global Innovation Index 2011
Accelerating Growth and Development
The Global Innovation Index ranks the innovation performance of 125 countries and economies around the world, based on 80 indicators. This edition explores the impact of innovation-oriented policies on economic growth and development. High-income and developing countries alike are seeking innovation-driven growth through different strategies. Some countries are successfully improving their innovation capacity, while others still struggle.
World Intellectual Property Indicators - 2012
WIPO's World Intellectual Property Indicators 2012 provides a wide range of indicators covering various areas of intellectual property: patents, utility models, trademarks, industrial designs, microorganisms and plant varieties protection. It draws on data from national and regional IP offices, WIPO, the World Bank and UNESCO.
Año de publicación: 2012
In Good Company: Managing Intellectual Property Issues in Franchising
Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
Año de publicación: 2019
WIPO Magazine, Issue 5/2012 (October)
Report of the Director General to the 2012 WIPO Assemblies
This report is a presentation of the work accomplished by the Organization during the year that has passed since the last meeting of the WIPO Assemblies.
WIPO Magazine, Issue 4/2014 (August)
Año de publicación: 2014