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WIPO Magazine, Issue No. 3, 2001
March 2001
Año de publicación: 2001
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January 2001
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September 2000
Año de publicación: 2000
WIPO Magazine, Issue Nos. 7-8, 2000
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June 2000
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May 2000
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April 2000
Managing Creative Enterprises
Creative industries - Booklet no. 3
This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
Año de publicación: 2006