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Managing Intellectual Property in the Advertising Industry
Creative Industries - Booklet no. 5
This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Año de publicación: 2011
Managing Intellectual Property in the Book Publishing Industry
Creative industries - Booklet no. 1
This introductory booklet on managing intellectual property in the book publishing industry is for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The booklet offers practical information to help publishers both to exploit intellectual property rights as economic assets, and to avoid infringing the rights of others. While focusing primarily on publishers of trade books, the concepts covered are equally relevant to publishers of other printed literature, such as textbooks, newspapers, magazines and corporate literature.
Año de publicación: 2007
WIPO Magazine, Issue 4/2012 (August)
Año de publicación: 2012
The Economics of Intellectual Property in the Republic of Korea
This publication aims to promote the development of empirical research on the economics of intellectual property in the Republic of Korea, and endeavors to provide policy makers with research based conclusions in different areas of intellectual property.
WIPO IP Facts and Figures 2012
An overview of intellectual property activity based on the latest available year of complete statistics.
Año de publicación: 2013