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Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?
Economic Research Working Paper No. 21
Markets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
Année de publication: 2014
Madrid Yearly Review 2015
International Registration of Marks
Comprehensive facts, figures and analysis of the international registration of marks.
Année de publication: 2015
Madrid Yearly Review 2019
Année de publication: 2019
Intellectual Property Basics: A Q&A for Students
Compiled by the China National Intellectual Property Administration (CNIPA) with the support of the WIPO China Funds-in-Trust, this book gives students a basic yet comprehensive understanding of IP. Using a question-and-answer format, it covers the general rules of the IP system as well as the essentials of patents, copyright, trademarks and other forms of IP, such as industrial designs, geographical indications and traditional knowledge.
Madrid Yearly Review 2019 – Executive Summary
This executive brief identifies key trends in the use of the WIPO-administered Madrid System.
Madrid Agreement Concerning the International Registration of Marks; Protocol Relating to the Madrid Agreement; Regulations; Administrative Instructions.
The system of international registration of marks is governed by the Madrid Agreement. The Protocol relating to that Agreement aims at rendering the Madrid system more flexible and more compatible with the domestic legislation of certain countries which had not been able to accede to the Agreement.
World Intellectual Property Indicators 2019
This authoritative report analyzes IP activity around the globe. Drawing on 2018 filing, registration and renewals statistics from national and regional IP offices and WIPO, it covers patents, utility models, trademarks, industrial designs, microorganisms, plant variety protection and geographical indications. The report also draws on survey data and industry sources to give a picture of activity in the publishing industry.
Global Brand Database
The Free Global Search Engine for Brands
This flyer briefly outlines the content, features and options available within WIPO's Global Brand Database.
WIPO IP Facts and Figures 2018
An overview of intellectual property activity based on the latest available year of complete statistics.
Intellectual Property and Folk, Arts and Cultural Festivals
Practical Guide
This Guide provides general information about intellectual property (IP) and cultural interests. It identifies the main IP challenges faced by festival organizers and outlines some practical elements of an effective IP management strategy, following a step-by-step approach.
Année de publication: 2018