Videogame Development: A Quest for IP

Are you a videogame developer looking to level up? Learn how intellectual property (IP) can benefit your business growth and help you to succeed.

This quest will build your IP skills through five levels of videogame development, from the earliest stages, to launching the game, and beyond. In each level, you can:

Listen to our podcast interviews with leading gaming companies sharing their best practices
Gain key IP takeaways for each stage of game development through our PowerUps
Network with game developers from all over the world.

Learn from key players in the videogame development world, such as CD Projekt Red, Green Horse Games, Konami, Macula Interactive, Tencent, and Riot Games.

Meet our experts

Join our Linkedin community

Level 0. Introduction to intellectual property and videogames

Join co-hosts Micaela Mantegna and Allison Mages and PowerUp Expert Gaetano Dimita to hear an introduction to the project, the basics of IP and the videogame industry.

Podcast Episode

Listen now: Videogames and IP: A perfect match?

PowerUp

Download key IP takeaways from this level

interview why IP matters to videogame developers

Video on YouTube: Micaela Mantegna on Why Intellectual Property Matters for Videogame Developers

Level 1. IP in the videogame concept phase

Explore differences between original and licensed content when developing a new title, and learn more about opportunities in cross-media expansion with Jan Rosner, VP of Business Development at CD Projekt Red.

To learn more, watch our interview with Mr. Hiroshi Tanibuchi, Executive Director, Labo 2, Konami Digital Entertainment.

Podcast Episode

Listen now: Translating Creative Works into Videogames

PowerUp

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Video: interview with CD Projekt Red

Level 2. IP in the videogame development phase

Explore the challenges of creating a new world within a videogame together with Paola Vera, Director of Macula Interactive. From creating an architectural experience, to providing historical details and characters, how does IP affect these decisions?

Podcast Episode

Listen now: History and Architecture in Games: Bringing the Past to Life

PowerUp

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Level 3. IP in the videogame launch phase

Dive into the process of launching a game with Yen Perng, Senior Legal Counsel at Tencent. Learn more about managing IP at a global scale, and building videogame brands that get the attention of the market.

Podcast Episode

Listen now: Ready, Set, Go: IP Before Launch

PowerUp

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Level 4. IP during videogame investments and acquisitions phase

Hear more about the role of IP during acquisitions and investment, and talk about one of the recent transactions in the European gaming industry together with George Lemnaru, Founder of Green Horse Games.

Podcast Episode

Listen now: A Game of Synergies: IP in Investment and Acquisitions

PowerUp

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Level 5. IP in esports

Dive into the incredible world of esports and how so many different IP elements contribute to its success, together with Graham Ashton, External Affairs Manager for esports in the EMEA region at Riot Games.

Podcast Episode

Listen now: New Frontiers: IP in esports

PowerUp

Download key IP takeaways from this level

Meet the experts

This project benefits videogame developers particularly from Central European and Baltic States, Asia and Pacific, as well as Latin America. Meet our podcast hosts and your local IP Clinic on Videogames experts.