| Description: |
To train right holders on the business side of the Music Industry: from branding and marketing to the use of the digital environment, as well as collective management
Develop material for a program on how right holders can build their brands, access the global market and benefit from current digital trends
1. International Reggae Day (IRD) – June 30 to July 1, 2016
(a) Participate in a two-day workshop and present materials by making the following presentations: “Digital Economy and Current Global Trends” and “Overview of Best Practices: Opportunities for Jamaican/Caribbean Content Producers (Music, Film and Art)”
2. Seminar on the Digital Content – July 4, 2016
(a) Participate in a one-day seminar on Digital Content and make the following presentation: “Using the Beijing Treaty to Foster Growth in the Digital Environment” |