Technical Assistance Database: Activity Details

Title: Hands-On Clinic on Branding and Marketing Strategy for GI Coffee Producers in Viet Nam (Phase 1)
Description: Phase 1: To provide hands-on advice from IP Experts to Gia Lai GI coffee producers on how to manage the challenges they have encountered in their IP management and protection in local and international markets as well as on e-platforms; and to coach and mentor Gia Lai GI coffee producers through the end-to-end incubation program, from content creation until selling on the social e-commerce platform (namely the Tik Top Shop).
Type: Face-to-Face training
IP Subject Area: Industrial Designs
WIPO Sector: WIPO Singapore Office
Date From: 19/04/2023 - 20/04/2023
Venue City: Gia Lai
Venue/Host Country: Viet Nam
Activity held in Language: English (Primary)

Beneficiary / Participant Countries
Country Name No. of Members / Participants
Viet Nam 50
Total Number of Participants:  50