| Description: |
The "Women's Marcatón" competition, which supports entrepreneurs and creators in IP into their business strategy. University groups, coached by WIPO-hired experts, will technically support, for a period of two months, women selected in the on-site training program, in the creation of an individual project, which includes the creation of (i) their distinctive sign; (ii) the use manual of the sign, and (iii) a business plan that incorporates IP into its commercial strategy, including a digital marketing strategy. The three best
individual projects will be selected to receive personalized advice by EPI and the WIPOhired experts for the registration of the distinctive signs and implementation of the business plan. |