| Title: |
WIPO 2024 Assemblies - Side-Event - A Beekeepers’ Branding Journey |
| Description: |
A Roundtable - a tripartite sharing by representatives of the Antigua & Barbuda Beekeepers Cooperative Society (ABBC), the officials of the Antigua & Barbuda Intellectual Property and Commerce Office (ABIPCO) and the Project team at WIPO about their journey in establishing the first collective marks in Antigua & Barbuda and protecting those marks. The country stakeholders will discuss their learning experience in transforming their intellectual property into valuable business assets and marketing tools, the skills-building resulting from the process, the challenges and the foreseen benefits for the local apiculture industry.
A stand will also be available during the Assemblies showcasing the products. |
| Type: |
Hybrid Meeting |
| IP Subject Area: |
Trademarks, Geographical Indications |
| WIPO Sector: |
Department for Trademarks, Industrial Designs and Geographical Indications |
| Date From: |
09/07/2024 - 12/07/2024 |
| Venue City: |
Geneva |
| Venue/Host Country: |
Switzerland |
| Activity held in Language: |
English (Primary) |