| Description: |
Enhance the branding and IP skills of local business communities, including grassroots entrepreneurs, SMEs, business associations, governmental bodies, and academic institutions. This will focus on the effective use of IP tools, especially those developed by WIPO.
-Foster the creation of distinctive brands and brand assets for local products and services, enhancing stakeholders' branding capabilities.
-Establish enduring learning frameworks and connections with business support entities to perpetuate the benefits of the project beyond its duration. |