| Description: |
1. Increase the positioning, visibility, relevance, and connectivity
of WIPO with the business community in the LAC Region and
beyond.
2. Provide direct, “hands on”, interpersonal promotion/marketing
of WIPO’s tools, programs and services to key support
institutions/intermediaries attending the dialogues.
3. Obtain first-hand impressions and information about the
current trends/needs/priorities of IP-intensive sectors (particularly
innovative/brand oriented/creative) to be incorporated into the work
of IPBD |