| Description: |
The purpose of the Conference will be to showcase the experiences and the strategic approaches implemented in the course of the project and to raise awareness on the role of branding in promoting business development and sustainable development. The Conference will be addressed to policy makers, representatives of local communities, non-governmental organizations (NGOs) and inter-governemental organizations (IGOs), and will also be used as a forum to present the branding methodologies developed by the project for the benefit of local communities |