Other activities for your World Intellectual Property Campaign
What can my organization do?
...to engage the public
Create a website containing general information about IP, case studies, videos, IP Day activities, quizzes, voting, etc.
Celebrate works of a notable women inventors, creatives, artists, designers, musicians, writers, photographers, entrepreneurs, animators, illustrators, filmmakers, multimedia creators, developers, and influencers.
Run virtual workshops to inform specific users or potential users of the IP rights system – artists, performers, photographers, musicians, inventors, entrepreneurs, etc. –and the services available.
Run online essay competitions on themes relating to IP, innovation, piracy and counterfeiting, etc…
Create locally-focused Intellectual Property Day publicity materials, such as posters, brochures, broadcast spots, targeted at specific audiences and make them available online.
Hang a World Intellectual Property Day banner on the web portal of your IP or copyright office.
Add your World Intellectual Property Day activity to the Events Calendar and promote it through social media using the #WorldIPDay hashtag, live event updates and Twitter chats.
Run an online photo competition in line with the main theme in order to highlight creativity and the working of copyright in practice.
Livestream a Virtual Speaker event with spokesperson or create a spokes-character.
Produce interviews, videos, podcasts, etc., featuring artists, authors, and inventors talking about their work and how it relates to IP, and post them online.
Release studies, statistical data, surveys, etc., about the impact of innovation, the damage of counterfeiting and piracy, attitudes towards innovation, etc.
Organize a free IP consultation or Q&A session on your social media channels or other online technologies with a local law firm or academic institution for people interested in learning about the best ways to protect their IP.
Launch a social media campaign encouraging budding and established women inventors/creators to share their experiences of the IP system or their hopes for the system’s future (via traditional blog posts, video blog entries, etc.).
Explain how IP can support women inventors, creators and entrepreneurs in their quest to accelerate innovation and creativity.
Organize a quiz and test your teams on their knowledge of IP and innovation.
...to engage the media
Work with local newspapers and media outlets to publish editorials and articles on IP-related themes.
Get in touch with radio and television stations to broadcast discussion programs about how to promote and protect creativity and innovation.
Hold a virtual press conference on your IP Day activities.
Produce digital-press packs with easy-to-digest facts and figures for time-pressed journalists.
...to engage businesses
Run virtual workshops with local businesses and chambers of commerce on how small- and medium-sized enterprises can benefit from using the IP system.
Work with local inventors' associations or designers to announce invention or design awards online.
Run a virtual meeting with designers to talk about new trends in brand strategy, UI design, machine learning and other areas of design and IP.
Set up a “Design Jam” in a partnership with a local FabLab for SMEs, start-ups and teams of entrepreneurs to build a product and learn how IP can support their business goals.
...to engage schools/universities
Hold webinars or online conferences in universities to build awareness of IP and its benefits among students, faculty and researchers.
Mark IP Day in schools with: digital invention competitions solving common problems; or video presentations by inventors, authors, musicians, etc. on how IP supports them.
Involve science and art museums with virtual presentations explaining the link between the exhibitions, innovation and IP.
Create a video library with information about intellectual property and how it can support the ambitions of young inventors, creators and social entrepreneurs.
Set up a virtual Career Fair to engage with law students that are interested in IP and connect them with IP-intensive industries.