Suggested Activities for your World IP Day Campaign

What can my organization do?

...to engage the public:

  • Create a website containing general information about IP, case studies, videos, IP Day activities, quizzes, etc.
  • Celebrate the SDG-related works of notable inventors, creatives, artists, designers, musicians, writers, photographers, entrepreneurs, animators, illustrators, filmmakers, multimedia creators, developers, and influencers.
  • Run virtual workshops to inform specific users or potential users of the IP rights system – artists, performers, photographers, musicians, inventors, entrepreneurs, etc. – and the services available.
  • Run online essay competitions on themes relating to IP, innovation, IP and the Sustainable Development Goals (SDGs), piracy, and counterfeiting, and more.
  • Create locally focused World IP Day publicity materials, such as posters, brochures, broadcast spots, targeted at specific audiences and make them available online.
  • Hang a World IP Day banner on the web portal of your website or Copyright Office.
  • Add your World IP Day activity(ies) to the Events Calendar and promote it through social media using the #WorldIPDay hashtag.
  • Run an online photo competition in line with the main theme to highlight creativity and how copyright works in practice.
  • Livestream a Virtual Speaker event with a spokesperson or create a spokes-character.
  • Produce interviews, videos, podcasts, etc., featuring artists, authors, and inventors talking about their work and how it relates to IP and the SDGs, and post them online.
  • Release studies, statistical data, surveys, etc., about the impact of innovation and creativity and how they support the SDGs, the damage of counterfeiting and piracy, attitudes towards innovation, etc.
  • Organize a free IP consultation or Q&A session on your social media channels or other online technologies with a local law firm or academic institution for people interested in learning about the best ways to protect their IP.
  • Launch a social media campaign encouraging budding and established inventors/creators to share their experiences of the IP system or how they would like to see it evolve (via traditional blog posts, video blog entries, etc.).
  • Explain how IP can support inventors, creators, entrepreneurs and others in their quest to accelerate innovation and creativity in support of sustainable development.
  • Organize a quiz and test your teams on their knowledge of IP,  innovation, creativity and the SDGs.

...to engage the media:

  • Work with local newspapers and media outlets to publish editorials and articles on IP and the SDGs.
  • Get in touch with radio and television stations to broadcast discussion programs about how to promote and protect creativity and innovation for sustainable development.
  • Hold a virtual press conference on your World IP Day activities.
  • Produce digital-press packs with easy-to-digest facts and figures for time-pressed journalists.

...to engage businesses:

  • Run virtual workshops with local businesses and chambers of commerce on how small- and medium-sized enterprises can benefit from using the IP system.
  • Work with local inventors' associations or designers to announce sustainability-related invention or design awards online.
  • Run a virtual meeting with designers to talk about new trends in sustainability, brand strategy, UI design, machine learning and other areas of design and IP.
  • Set up a “Design Jam” in a partnership with a local FabLab for SMEs, start-ups, and teams of entrepreneurs to build a product that supports sustainability and learn how IP can support their business and corporate social responsibility goals including in relation to the SDGs.

...to engage schools/universities:

  • Hold webinars or online conferences in universities to build awareness among students, faculty, and researchers of the central importance of IP, innovation, and creativity to achieving the SDGs 
  • Mark IP Day in schools with invention competitions solving local SDG-related problems; or video presentations by inventors, authors, musicians, etc. on how IP supports their work and the SDGs.
  • Involve science and art museums with virtual presentations explaining the link between the exhibitions, innovation, IP and the SDGs.
  • Create a video library with information about intellectual property and how it can incentivize inventors, creators, and social entrepreneurs to invest in developing the innovative and creative outputs required to achieve the SDGs.
  • Set up a virtual Career Fair to engage with law students that are interested in IP and connect them with IP-intensive industries.
  • Organize a virtual field trip to WIPO’s Virtual Exhibitions.
  • Invite leading thinkers on innovation to give a virtual talk on IP, innovation, and the SDGs.
  • Set up a book club to read selected IP and SDG-related material to discuss in class.