Benefits of the Madrid System
WIPO’s Madrid System is the one-stop solution for you as a national or regional trademark holder to obtain and maintain protection of your brands overseas in multiple markets simultaneously. Whether you are a small start-up or a large multinational exporter, the Madrid System will help you to manage your brands efficiently and centrally.
With over 1.7 million trademarks registered, the Madrid System is the top choice for international trademark registration among export-oriented brand owners.
Video: Benefits and advantages of the Madrid System.
The Madrid System is...
Convenient
File a single international trademark application in one language, and pay one set of fees in one currency, to apply for protection of your brands in multiple territories simultaneously. Manage your international trademark portfolio centrally and digitally through WIPO, and expand protection of your brands into new markets quickly and easily.
Global
Register and manage your trademark in all or any of the territories covered by the Madrid System, representing over 80% of world trade.
Cost-effective
Save time and money by filing one application, rather than a bundle of national or regional trademark applications; no need to pay for translations or hire a representative in each country.
Success stories – The Madrid System in practice
We regularly publish stories providing valuable insights into how the Madrid System helps companies of all sizes and categories, right across the globe, to protect their brands and expand into new international markets.
Brewing Success: The Rich Aroma of “The Coffee ザ・コーヒー”
In the bustling world of coffee culture, "The Coffee ザ・コーヒー" stands out as a beacon of innovation and flavor. Founded in 2017 by the visionary Fertonani brothers—Alexandre, Carlos, and Luis—the brand has embarked on a mission to revolutionize Brazil's café scene. Join us as we explore The Coffee ザ・コーヒー's international trademark journey.
Maruni, Japan – Revolutionizing Traditional Crafting; Safeguarding Heritage
Maruni Wood has been a key player in Hiroshima’s traditional wood-craft scene for almost a century. The fusion of traditional crafting skills and modern technology has earned the company a reputation for excellence worldwide. With the help of the Madrid System, Maruni is now exporting its products to more than 30 countries.
Using WIPO's Madrid System to Protect Trademarks Abroad – A Trademark Lawyers' Perspective
Though the Madrid System provides a simplified and streamlined solution for seeking protection of – and subsequently managing – a trademark in up to 130 countries simultaneously, many international trademark registration owners opt to use a trademark professional to get advice on trademark protection and rights enforcement, and even to manage their trademark portfolios. Eager to know what such intellectual property professionals have to say about the Madrid System, we spoke to the Mori Hamada Matsumoto Law Office in Japan to find out more about their experience with WIPO’s international trademark system.
Find out what users say about the Madrid System
"Convenient management of global trademark portfolios"
Daimler (Germany)
"A very good tool to keep your budget low." [Transcript]
Nestlé (Switzerland)
"I encourage all companies to use the Madrid System as much as they can." [Transcript]
Shiseido (Japan)
"It is a great tool for our business!" [Transcript]
Sony (Japan)
"The most effective global trademark system for the borderless network era." [Transcript]
"Protection in export markets worldwide"
Dzama (Madagascar)
"A reliable and quality partnership for our export development strategy." [Transcript]
Eti (Türkiye)
"It has become a standard for us." [Transcript]
Ingelec (Morocco)
"I'm very proud that Morocco is a member of the Madrid System." [Transcript]
Orka Group (Türkiye)
"It simplifies trademark registration and management procedures." [Transcript]
"Cost-effective trademark registration"
Microsoft (United States)
"The Madrid Protocol has been wonderful for the US." [Transcript]
Sopharma (Bulgaria)
"Use it! Don't doubt it, just use it!" [Transcript]
Syngenta (Switzerland)
"It's a good system, I'm 100% in favor of it!" [Transcript]
TWE (Australia)
"It's aligned with where the world is going in terms of business and innovation." [Transcript]
Benefits of the Madrid System
WIPO’s Madrid System is the one-stop solution for you as a national or regional trademark holder to obtain and maintain protection of your brands overseas in multiple markets simultaneously. Whether you are a small start-up or a large multinational exporter, the Madrid System will help you to manage your brands efficiently and centrally.
With over 1.7 million trademarks registered, the Madrid System is the top choice for international trademark registration among export-oriented brand owners.
Video: Benefits and advantages of the Madrid System.
The Madrid System is...
Convenient
File a single international trademark application in one language, and pay one set of fees in one currency, to apply for protection of your brands in multiple territories simultaneously. Manage your international trademark portfolio centrally and digitally through WIPO, and expand protection of your brands into new markets quickly and easily.
Global
Register and manage your trademark in all or any of the territories covered by the Madrid System, representing over 80% of world trade.
Cost-effective
Save time and money by filing one application, rather than a bundle of national or regional trademark applications; no need to pay for translations or hire a representative in each country.
Success stories – The Madrid System in practice
We regularly publish stories providing valuable insights into how the Madrid System helps companies of all sizes and categories, right across the globe, to protect their brands and expand into new international markets.
Hatsune Miku: Giving Creativity a Voice Beyond the Physical Realm
Thanks to the Madrid System, Crypton Future Media has been able to fend off competitors threatening to misuse its intellectual property assets abroad, by securing international trademark protection of Hatsune Miku in multiple target markets, in an easy and cost-effective way.
HAVIT Smart Devices – Embracing Technology and Enjoying Life
Find out how international trademark protection is helping to drive expansion and brand recognition of Chinese electronics company “HAVIT Technology” – an SME founded in the 1990s. Between them, its five international trademark registrations provide protection to HAVIT’s brands in some 100 countries.
Pili Ani’s Organic Cosmetics: Making the Most of Mother Nature
Rosalina Tan’s journey to success has taken many turns and brought with it many trials. But today, her brand is not only hugely popular, but her company is giving back to the local community, creating jobs, ensuring fare wages, and helping to protect an important pillar of the Philippines’ floral heritage – the Pili Tree.
Find out what users say about the Madrid System
"Convenient management of global trademark portfolios"
Nestlé (Switzerland)
"I encourage all companies to use the Madrid System as much as they can." [Transcript]
Sony (Japan)
"The most effective global trademark system for the borderless network era." [Transcript]
"Protection in export markets worldwide"
Dzama (Madagascar)
"A reliable and quality partnership for our export development strategy." [Transcript]
"Cost-effective trademark registration"
TWE (Australia)
"It's aligned with where the world is going in terms of business and innovation." [Transcript]