Madrid System Webinars 2024 In Review

December 19, 2024

Our Madrid System webinar program provides us with an invaluable opportunity to engage with as many of you as possible, no matter where you are.

This year we’ve hosted 48 webinars across seven languages, connecting globally with more than 6,390 of you. Our goal: to address your most pressing needs and provide tailored and practical insights.

Visual features the letter T in a red hexagon, the letter M in a white circle, a light blue background with 2024 in white. Text reads 'Madrid System webinars', 48 webinars, 7 languages, 6'154 attendees, +650 questions asked, WIPO | Madrid

Key topics covered

Throughout the year, we’ve explored essential themes, such as:

  • Madrid System basics
  • Online tools and services under eMadrid
  • Fees and payment methods
  • Classification of goods and services
  • Common mistakes
  • And more.

And we’ve answered more than 650 questions providing you with clear, actionable guidance on filing and managing your international trademark registrations.

Thank you for joining us, and for the invaluable input and positive feedback that so many of you have provided.

Your favorite webinars in 2024

Two standout webinars topped the charts

By popular demand

  • Protecting Your Trademark in India (September) [video recording] – From feedback you provide, it’s clear that trademark examination procedures in individual intellectual property (IP) Offices continue to be a topic of interest. We teamed up with local experts to give you a comprehensive overview of trademark examination procedures in India, and guidance on handling potential refusals of protection. The aim? To ensure the greatest chance of success for your international trademark application in this highly sought out market.
Visual features information on attendees at English, French and Spanish Madrid System webinars in 2024. 45% of attendees were trademark agents, 53% beginners and 66% female. Top 10 countries of origin of attendees included USA (433), Germany (249) and Switzerland (232). The top 5 webinars included New eMadrid Experience (394 attendees), Understanding Classification (312 attendees) and Madrid System for Newcomers (274 attendees). Visual includes the letter T in a red hexagon, the letter M in a white circle, a light blue background with 2024 in white.

Breaking down language barriers…

In 2024, we’ve hosted Madrid System webinars in seven languages, ensuring that more and more of you can access and comprehend the Madrid System in your own language, and that we can knowledge share and engage with increasingly diverse global regions. The language breakdown in 2024?

  • English: 11
  • Chinese: 8
  • French: 3
  • Japanese: 7
  • Korean: 9
  • Russian: 6
  • Spanish: 5

Remember: Our Madrid System webinars provide you with the perfect opportunity to interact with our experts and get answers to your own specific questions in your own language!

Empowering beginners and first-time filers

This year, over 50% of you were beginners, including many first-time filers and representatives of small and medium enterprises (SMEs).

Our webinars “Protecting Trademarks Internationally with WIPO’s Madrid System – A Guide for SMEs” and “How to File an International Trademark Application” were aimed to equip you with the confidence and tools you need to navigate the Madrid System effectively.

Your opinion matters to us!

Keep sending in topics or points of interest that you would like us to cover in our webinars so that we can keep tailoring our content to best suit your needs! Simply Contact us or send us your comments when you fill in any post-webinar survey.

More learning opportunities in 2025; check back soon!

We’ll be releasing our new year Madrid System webinar program in January so check back soon. Or subscribe to receive Madrid System email alerts to find out when new events are coming up!

Until then, we wish you a restful end to the year.