WIPO and ECOWAS Unveil the AfricDeezayn Mobile App
January 23, 2024
Helping Designers in West Africa to Protect and Promote Their Work
For West African designs, creators frequently encounter challenges related to protecting their intellectual property. Recent statistics show a significant increase in design applications in West Africa, emphasizing the importance of implementing strong measures to protect the creativity and hard work of designers.
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AfricDeezayn - A Pioneering Mobile App Dedicated to Designs
AfricDeezayn, now available on Google Play, serves as a multi-purpose platform offering insights and information on protection mechanisms. The app facilitates collaboration within the design community and provides a platform for designers to showcase their creations for greater visibility.
Features of AfricDeezayn:
This suite of features positions AfricDeezayn as a multi-faceted platform that catalyzes a positive shift in the way designers navigate and thrive in the dynamic world of West African creativity.
- Educational Hub: AfricDeezayn serves as a comprehensive knowledge center providing insights on design laws, the latest industry news, events, and relevant stakeholders (starting with Cote d’Ivoire and Ghana and expanding soon to cover other West African countries). Tailor-made for designers and design associations, IP lawyers and agents, businesses (small or large) - it serves as an indispensable educational platform.
- Inspiration Gallery: Immerse yourself in the stories of West Africa's diverse designers. Browse portfolios, read engaging interviews, and watch insightful videos to gain a deeper understanding of the rich tapestry of design creativity in the region. Showcase your designs online.
- Community Forum: Fostering collaboration and dialogue, AfricDeezayn's vibrant community forum serves as a virtual space for design enthusiasts. From sharing your work to asking questions and engaging with other users, the forum is a dynamic hub of interaction among members of the design community.
- Design Protection Toolkit: Empowering designers with knowledge, AfricDeezayn provides users with insight into the benefits of design protection for their businesses and practical guidance on the application process.
AfricDeezayn's Geographic Reach - Connecting Designers Across West Africa and Beyond
Not limited by borders, AfricDeezayn aims to connect and empower designers across the West African region and world-wide.
In a continent where the median age is 18, making it the youngest in the world and positioning youth as the primary catalyst for progress and development, an application that is easily available to the mobile-savvy teens and young professionals with a simple swipe becomes an essential companion for effective outreach and communication.
WIPO and ECOWAS: A Collaborative Force for Design Advancement
AfricDeezayn is not just an app, it is the result of a strategic collaboration between the World Intellectual Property Organization (WIPO), the Economic Community of West African States (ECOWAS) and other partners with the support of Funds-in-Trust Japan Industrial Property Global. This partnership aims to raise awareness, enhance, and foster the development of the design sector in the West African region, which boasts a rich and diverse culture of creativity but where designs remain largely untapped as a business asset that adds value and reinforces branding for effective commercialization of products.