Enda shoes: Supporting athletes and creating job opportunities for local communities in Kenya

Transcript

Meet Navalayo Osembo-Ombati, a Kenyan entrepreneur. Her African shoe brand Enda runs on intellectual property. Enda supports Kenyan communities with stable jobs for local workers and helps build Kenya as a hub for IP-backed goods. Enda’s five registered trademarks create a strong brand and promote Enda’s creation. IP is helping this African enterprise head to greater heights while helping build companies and bolster communities supporting Kenyan competitivity in a global economy.

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Years of hard work and sacrifice are behind every great sporting moment.
Today, fans have a front-row seat wherever they are.
But not everyone plays by the rules.
Illegal streaming of sporting events not only harms broadcasters, but also athletes and viewers.
Athletes lose out when the revenue lost to piracy cannot be used to help them
take that shot,
land that jump,
score that goal,
​​​​​​​achieve their dreams.
And fans are exposed to the dangers of illegal websites, including malware and fraud.
Watching events on official sites respects copyright and supports the athletes we love and the global sports ecosystem.
Our viewing choices make a difference.
Make the right choice. Play by the rules and protect yourself.
Respect the Game. Respect Copyright.

What is the WIPO instrument on Genetic Resources and Associated TK

What’s it all about? On the WIPO Diplomatic Conference on Genetic Resources and Associated Traditional Knowledge.