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LEGISLATIVE DECREE NO.1044
THE PRESIDENT OF THE REPUBLIC
WHEREAS
In accordance with Article 104 of the Political Constitution of Peru, through Law No. 29157, which
delegates to the Executive Authority the power to legislate on various subjects relating to the
implementation of the Peru-United States of America Commercial Promotion Agreement, and with the
support of economic competitiveness in order to benefit therefrom, published on December 20, 2007,
the Congress of the Republic has delegated to the Executive Authority the power to legislate, inter
alia, in order to obtain an improvement in the regulatory framework;
After more than 15 years of implementation of Legislative Decree No. 691 and Decree-Law No. 26122,
the assessment made shows the need to unify said legal bodies in order to avoid the absence of
clarity resulting from a dual system of rules, as well as a series of existing deficiencies and gaps in
each of those bodies, thereby requiring comprehensive reform;
In that sense, the adoption of a new Law to Suppress Unfair Competition is relevant, a law which
specifies its aim in accordance with the aim stated in the aforementioned Commercial Promotion
Agreement; clarifies its scope (subjective, objective and territorian( � highlights the prevailing nature of
actual circumstances; establishes clear concepts and criteria for analysis which generate greater
predictability in their application, when establishing the forms of conduct regarded as unfair, including
where they have been carried out through commercial advertising; redefines and substantially
improves the administrative procedure, incorporating reasonable periods, the preclusion of offering
proof (but) without affecting the right of defense, better treatment of precautionary measures and a
clearer distinction between the instructive and decision-making roles of the authority; provides the
sanctions regime with greater deterrent capacity, by enhancing the criteria for establishing them,
increasing the limit for cases of very serious infringements and developing the power of the
competition authority to issue corrective measures; inter alia;
On the basis of said content, a new law which prohibits and sanctions acts of unfair competition, and
also specific infringements of commercial advertising will strengthen substantially the regulatory
framework for the defense of fair competition, which in turn will provide an incentive for economic
efficiency in the national market, promote the country’s economic competitiveness and enhance the
well-being of consumers, by establishing an appropriate investment environment;
With the approval vote of the Council of Ministers and the duty to report to the Congress of the
Republic;
Has issued the following Legislative Decree:
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LEGISLATIVE DECREE APPROVING THE LAW ON SUPPRESSION
OF UNFAIR COMPETITION
TITLE I GENERAL PROVISIONS
Article 1. Purpose of the Law
This Law shall suppress any act or conduct of unfair competition, the real or potential effect of
which is to impact or prevent the appropriate functioning of the competitive process.
Article 2. Objective scope
This Law shall apply to acts, the direct or indirect effect or purpose of which is to compete on
the market. The application of this Law shall cover the acts performed by means of advertising. In no
case shall it be necessary to determine that the person carrying out such acts does so habitually.
Article 3. Subjective scope
3.1 This Law shall apply to all natural persons or legal entities, unlawful companies, autonomous
economic bodies or other public or private law, State or non-State entities, for or without profit-making
purposes, which supply or demand goods or services, or whose partners, affiliates or union…..s carry
out economic activity on the market. In the case of actual organizations or unlawful companies, it shall
apply to their managers.
3.2 Natural persons acting on behalf of legal entities, unlawful companies, autonomous economic
bodies or entities mentioned in the previous paragraph, under the responsibility thereof, shall through
their acts generate liability, without civil representation conditions being required for that purpose.
Article 4. Territorial scope
This Law shall apply to any act of unfair competition which produces or may produce effects on all or
part of the national territory, even where said act has originated abroad.
Article 5. Primacy of actual circumstances
The administrative authority shall determine the true nature of the forms of conduct investigated, and
shall take into account the economic situations and relations claimed, developed or established in
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reality. The form of the legal acts used by the contracting parties shall not adversely affect the
analysis performed by the authority concerning the true nature of the forms of conduct underlying said
acts.
TITLE II ACTS OF UNFAIR COMPETITION
Chapter I General prohibition on acts of unfair competition
Article 6. General clause
6.1 Acts of unfair competition, whatever form they adopt and whatever the means used to carry
them out, including advertising activity, shall be prohibited and sanctioned, irrespective of the sector of
economic activity in which they arise.
6.2 An act of unfair competition shall be that which results objectively, contrary to the
requirements of entrepreneurial good faith, which must guide competition in a social market economy.
Article 7. Condition of illegality
7.1 The determination of the existence of an act of unfair competition shall not require proof of the
awareness or will to commit such an act.
7.2 Nor shall it be necessary to prove that said act causes actual harm to the detriment of another
competitor, consumers or economic public order; it shall be sufficient to note that the generation of
said harm may occur.
Chapter II Declaratory list of acts of unfair competition
Sub-chapter I Acts which affect market transparency
Article 8. Acts of deception
8.1 These shall consist of the performance of acts, the real or potential effect of which is to
mislead other market agents as to the nature, method of manufacture or distribution, characteristics,
capacity for use, quality, quantity, price, conditions of sale or acquisition and, in general, regarding the
attributes, benefits or conditions corresponding to the goods, services, establishments or transactions
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which the economic agent performing such acts makes available on the market; or mislead as
regards the attributes held by said agent, including everything represented by his entrepreneurial
activity.
8.2 The dissemination of testimonial advertising not supported by authentic and recent
experiences of a witness shall constitute an act of deception.
8.3 The duty of proving that objective statements concerning the goods or services announced are
true and accurate shall be placed on the person who has communicated them in his capacity as
announcer.
8.4 In particular, for the dissemination of any message referring to characteristics of an
announced good or service, that may be verified, the announcer shall have the proof in advance,
which supports the fact that said message is true.
Article 9. Acts of confusion
9.1 These shall consist of the performance of acts, the real or potential effect of which is to
mislead other agents in the market concerning the entrepreneurial origin of the activity, establishment,
specific services or goods, such that these are considered to have an entrepreneurial origin different to
that which they actually possess.
9.2 Acts of confusion may occur through the misuse of goods protected by intellectual property
rules.
Subchapter II Undue acts relating to the reputation of another economic agent
Article 10. Acts of undue exploitation of another person’s reputation
10.1 These shall consist of the performance of acts which, while they do not constitute acts of
confusion, may lead, in real or potential terms, to undue advantage being taken of the image, credit,
fame, prestige or entrepreneurial or professional reputation that corresponds to another economic
agent, including acts capable of generating a risk of association with a third party.
10.2 Acts of undue exploitation of another person’s reputation may occur through the use of goods
protected by intellectual property rules.
Article 11. Acts of denigration
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11.1 These shall consist of the performance of acts, the real or potential effect of which, either
directly or by implication, is to damage the image, credit, fame, prestige or entrepreneurial or
professional reputation of another or other economic agent(s).
11.2 Without prejudice to what is stated in the previous paragraph, such acts shall be considered
lawful, provided that:
(a) they constitute information that is true in terms of its objective, verifiable condition, in line
with reality;
(b) they constitute information that is accurate in terms of its clear and current condition,
presented in a way such that ambiguity or lack of precision is avoided as to the reality
which pertains to the economic agent referred to or to what he is offering;
(c) they are carried out in relevant manner in a way such that, inter alia, unjustified irony,
satire, humor or sarcasm is avoided, in view of the circumstances; and,
(d) they are performed in a relevant context in order to avoid allusions to nationality, beliefs,
sexuality or any other strictly personal circumstances of the owners or representatives of
another firm, inter alia allusions which do not transmit information allowing the consumer
to evaluate the economic agent referred to or what he is offering regarding efficiency
parameters.
Article 12. Acts of undue comparison
12.1 Acts of comparison shall consist of the presentation of the advantages of what is specifically
offered in relation to a competing offer; while other acts of comparison shall consist in presenting only
the linking of what is specifically offered to the attributes of that which is offered by another person. In
order to verify the existence of an act of comparison, it is necessary to perceive an unambiguous,
direct or indirect allusion to what is offered by another economic agent, including through the use of
another person’s distinctive signs.
12.2 Such acts shall be considered lawful provided that they satisfy the provisions of paragraph
11.2 of this Law, otherwise they shall constitute acts of unfair competition.
Subchapter III Acts which unduly alter one’s own or another person’s competitive position
Article 13. Acts violating entrepreneurial secrecy
These shall consist of the performance of acts, the real or potential effect of which is to:
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(a) disclose or exploit, without authorization of their owner, entrepreneurial secrets of another
person, to which access has been gained lawfully with duty of reserve or unlawfully;
(b) acquire entrepreneurial secrets of another person by means of spying, instigation of failure
to fulfill a duty of reserve or similar procedure.
Article 14. Acts in violation of rules
14.1 These shall consist of the performance of acts, the real or potential effect of which is to benefit
in the market from a significant advantage resulting from competition in the market through the
violation of binding rules. In order to determine the existence of a significant advantage, the best
competitive position obtained through the violation of rules shall be assessed.
14.2 The violation of binding rules shall be proved when:
(a) the existence of a prior and firm decision of the authority competent to judge the matter
determining said violation is demonstrated, provided that there is no administrative dispute
pending the review of said decision; or,
(b) the competing person obliged to have authorizations, contracts or titles necessarily
required to carry out the entrepreneurial activity in question does not provide documents
testifying to such possession. Where necessary, the authority shall request from the
competent authority a report in order to evaluate the existence or otherwise of the
corresponding authorization.
14.3 The entrepreneurial activity carried out by a public entity or State enterprise in violation of
Article 60 of the Political Constitution of Peru shall constitute a violation of rules that shall be
determined by the authorities which apply this Law. In this case, it shall not be necessary to provide
proof of the acquisition of a significant advantage by any person carrying out said entrepreneurial
activity.
Article 15. Acts of industrial sabotage
15.1 These shall consist of the performance of acts, the real or potential effect of which is to harm
without justification the production process, commercial or entrepreneurial activity in general of
another economic agent through interference in the contractual relationship maintained with its
workers, suppliers, clients and other stakeholders, and the effect of which is to induce those parties to
fail to perform some essential service or through meddling of any other kind in its processes or
activities.
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15.2 The acts which imply offering better conditions of hiring to workers, suppliers, clients or other
stakeholders with another economic agent, as part of the competitive process for the sake of
efficiency, shall not constitute acts of industrial sabotage.
Subchapter IV Acts of unfair competition carried out through advertising activity
Article 16. Acts against the principle of authenticity
16.1 These shall consist of the performance of acts, the real or potential effect of which is to
prevent the recipient of the advertising recognizing it clearly as such.
16.2 The dissemination of advertising under the cover of alleged news, journalistic opinions or
recreational material, without warning clearly of its advertising nature, shall constitute a failure to
observe this principle; in other words, without indicating in an express and emphatic manner that the
advertising is a published report or a contracted announcement.
Article 17. Acts against the principle of legality
17.1 These shall consist in disseminating advertising which does not respect the binding norms of
the legal order, as applied to advertising activity.
17.2 The failure to observe any sectoral provision regulating the conduct of advertising activity with
respect to its content, dissemination or scope shall constitute a failure to observe this principle.
17.3 In particular, the following shall constitute acts against the principle of legality in advertising:
(a) omitting to warn consumers regarding the main risks implied by the use or consumption of
advertised dangerous products;
(b) omitting to show the total price of a good or service without including applicable taxes and
any additional charge essential for their acquisition, where the price is announced;
(c) omitting the equivalent of the price in national currency in identical characters and of
equivalent size to those which show the price of a good or service in foreign currency, where
this is announced;
(d) omitting in those announcements which offer directly, by showing interest rates, the conduct
of financial liability or asset operations, the noting of the actual annual applicable interest rate
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and of the amount and detail of any applicable additional charge;
(e) omitting in those announcements which offer directly products with prices for credit sale, to
note the amount of the initial quota where this applies to the case, of the total amount of
interest, the actual annual interest rate applicable to the advertised product and the amount
and detail of any additional applicable charge;
(f) omitting, in each of the announcements which disseminate advertising of sales promotions,
the clear indication of its duration and the minimum quantity of available units of products on
offer; and,
(g) omitting in the case of announcements of value added telephone services the clear indication
of the destination of the call, the rate and times at which said tariff is applicable.
In the case of subparagraphs (d) and (e), advertisers must state in the announcement in question, as
appropriate, the actual annual cost applicable to:
(i) the active financial operation if this has been announced under a system of quotas, using an
explanatory example; or
(ii) the announced credit sale. Similarly, the number of quotas or payments to be made and their
frequency should be recorded, where this is applicable to the case. However, advertisers
may make available to consumers for whom the announcement is intended the additional
information indicated in this paragraph through a free easy access service which allows them
to receive information in a rapid and sufficient manner. The announcements must indicate in
a clear and express manner the existence of this information and the references to location of
said service.
Article 18. Acts against the principle of social appropriateness
These shall consist in disseminating advertising, the effect of which is to:
(a) induce the recipients of the advertising message to commit an illegal act or an act of
discrimination or offense on grounds of origin, race, sex, language, religion, opinion, economic
condition or of any other kind;
(b) provide services containing erotic content to a user group other than adults. The
dissemination of this type of advertising shall be permitted only in the written press of
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restricted circulation for adults and, in the case of radio and/or television, between the hours of
1.00 a.m. and 5.00 a.m.
TITLE III PROVISIONS GUIDING THE EVALUATION OF ACTS OF UNFAIR COMPETITION
CARRIED OUT THROUGH ADVERTISING ACTIVITY
Chapter I Freedom of entrepreneurial expression
Article 19. Exercise of freedom of entrepreneurial expression and its limits
19.1 The conduct of advertising activity shall allow the exercise of freedom of expression in
entrepreneurial activity and shall be the vehicle for free private initiative guaranteed by the Political
Constitution of Peru.
19.2 The exercise of freedom of entrepreneurial expression shall not mean that acts of unfair
competition are performed, which affect or limit the appropriate functioning of the competitive process
in a social market economy, nor which affect the right to information on the goods and services
appropriate for consumers, in accordance with the guarantees of the Political Constitution of Peru.
Article 20. Use of advertising licenses
In the exercise of advertising activity, the use of humor, fantasy and exaggeration shall be allowed, to
the extent to which such resources do not contain acts of unfair competition.
Chapter II Criteria for the determination of responsibility
Article 21. Interpretation of advertising
21.1 Advertising shall be assessed by the authority taking into account that it is an instrument for
promoting in the recipient of its message, directly or indirectly, the contracting or consumption of
goods or services.
21.2 Said evaluation shall be carried out on the whole of the content of an advertisement, including
words and numbers, spoken and written, visual and musical presentations, and sound effects,
considering that the recipient of the advertising shall carry out a full and superficial analysis of each
advertising slot which it sees. In the case of advertising campaigns, such campaign shall be analyzed
as a whole, considering the particular features of the advertisements which they contain.
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Article 22. Subsequent control
Advertising shall not require authorization or supervision prior to its dissemination by any authority.
Supervision of the enforcement of this Law shall be carried out only for advertising which has been
disseminated in the market.
Article 23. Assignment of responsibility
23.1 The administrative responsibility resulting from the commission of acts of unfair competition
through advertising shall be borne, in all cases, by the advertiser.
23.2 Also responsible in administrative terms, insofar as is appropriate and on an individual basis,
shall be the means of social communication used for the commission of acts of unfair competition
which infringe dissemination rules that regulate, condition or prohibit the communication of specific
contents or the advertising of particular types of products. This responsibility shall be independent of
that borne by the advertiser.
23.3 In addition, administrative responsibility shall be borne by the advertising agency where the
commission of acts of unfair competition is generated by advertising content distinct from the specific
characteristics of the advertised good or service. This responsibility shall be independent of that borne
by the advertiser.
TITLE IV UNFAIR COMPETITION SUPERVISION AUTHORITIES
Article 24. Authorities
24.1 The first administrative authority shall be the Commission, i.e. the Commission for Supervision
of Unfair Competition and Commissions of Regional Offices of INDECOPI, in which the functions of
that body are decentralized, according to the specific territorial competence.
The Commissions of the Regional Offices shall be competent only in respect of acts which originate
and have effects, either real or potential, exclusively within their respective constituency of territorial
competence.
24.2 The second administrative authority shall be the Tribunal, i.e. the Tribunal for Defense of
Competition and Protection of Intellectual Property of INDECOPI.
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24.3 Any other State authority shall be prevented from carrying out supervision or applying
sanctions in advertising-related cases.
Article 25. The Commission
25.1 The Commission shall be the authority with technical and functional autonomy charged with
applying this Law with exclusive competence at the national level, apart from where said competence
has been assigned or is assigned by express rule with legal rank to another public body.
25.2 The Commission’s duties shall include:
(a) ordering the Technical Secretariat to undertake sanction investigation proceedings and to
sanction acts of unfair competition;
(b) declaring the existence of an act of unfair competition and imposing the corresponding
sanction;
(c) deciding the continuation ex officio of the proceedings, in case of conciliation agreement
between the parties, if the analysis of the facts denounced warns of the possible effects on the
public interest;
(d) issuing precautionary measures;
(e) issuing corrective measures for acts of unfair competition;
(f) issuing guidelines for market agents on the correct interpretation of the rules contained in this
Law;
(g) in their procedures, issuing an opinion, urging or recommending the legislative, political or
administrative authorities with regard to the implementation of measures guaranteeing fair
competition; and,
(h) others assigned to it by the legal provisions in force.
Article 26. The Technical Secretariat
26.1 The Technical Secretariat of the Commission shall be the body with technical autonomy that
carries out the task of instigator of investigation proceedings and sanction of acts of unfair competition.
It shall issue an opinion on the existence or otherwise of an infringing act which is the subject of
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proceedings, provided that the Commission shall so require in order to consider it necessary to settle
the substance of a case.
26.2 The duties of the Technical Secretariat shall be to:
(a) carry out preliminary investigations;
(b) instigate ex officio proceedings for investigation and sanction of acts of unfair competition;
(c) in case of a denunciation by a party, take a decision on admission of proceedings of
investigation and sanction of acts of unfair competition, whereby the denunciation may be
declared unacceptable or inappropriate, as applicable;
(d) institute sanction proceedings, by carrying out investigations and producing evidential means,
exercising for the purpose the powers and competences which the laws have given to the
INDECOPI Commissions;
(e) in exceptional cases and with prior agreement of the Commission, books, archives,
documents, correspondence and registers in general of the natural person or legal entity
under investigation may be taken out of circulation for a period not greater than ten (10)
working days, extendable for a similar period and copies taken thereof. In equal
circumstances, they may be withdrawn from the premises where they are located, for up to
fifteen (15) working days, and a legal order shall be required for them to be withdrawn. The
withdrawal request shall be reasoned and shall be settled within twenty-four (24) hours by a
Criminal Judge, without transfer to the other party;
(f) carry out studies and publish reports;
(g) prepare proposed guidelines;
(h) channel administrative support as required by the Commission;
(i) carry out training and dissemination activities for the application of the provisions contained in
this Law; and,
(j) others assigned to it by the legal provisions in force.
26.3 In order to develop its investigations, the Technical Secretariat shall be authorized to:
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(a) request natural persons or legal entities, unlawful companies and autonomous economic
bodies, to exhibit any type of documents, including the accounting books and members,
proofs of payment, internal or external correspondence and magnetic registers, including, in
this case, the programs which are necessary to read them; and also to request information
referring to the organization, business, shareholdership and structure of ownership of firms.
(b) Summon and interrogate, through the officials appointed for the purpose, the persons subject
to investigation or their representatives, employees, officials, advisors and third parties, by
using the technical means which it considers necessary to generate a complete and reliable
register of their declarations, and for this purpose it may use video, compact disc or any other
type of electronic instrument recordings.
(c) Carry out inspections, with or without prior notification, on the premises of natural persons or
legal entities, unlawful companies and autonomous economic bodies, and examine the books,
registers, documentation and property, and may verify the conduct of production processes
and accept declarations from the persons located on such premises. In the act of inspection,
a copy of physical, magnetic or electronic archives may be taken, as well as of any document
considered relevant, or photographs may be taken or films recorded, as deemed necessary.
Entry may be undertaken by requesting the support of the law-enforcement authorities.
The Technical Secretariat shall obtain prior judicial authorization in order to gain forced entry
where it is not possible to enter premises or where they are locked, as well as for copying
private correspondence which may be held in physical or electronic archives, in accordance
with the special process described below:
(i) the Technical Secretariat shall request a meeting with the criminal judge on duty in order to
obtain special authorization to gain forced entry and/or a copy of private correspondence,
without mentioning the name of the natural person or legal entity, unlawful company or
autonomous economic body that will be subject to inspection without prior notice.
(ii) Once the application is received, the Judge shall plan, within a period no longer than three (3)
working days, and subject to responsibility, a meeting with the Technical Secretariat, at which
a Public Prosecutor may be present.
(iii) In the office of the Judge, and at the appointed time, the Technical Secretary shall explain to
the Judge and, as appropriate, also the Public Prosecutor, the reasons for his request for
special authorization for forced entry and/or a copy of private correspondence, and shall
present the information or submit the documents providing evidence of the existence of
reasonable clues concerning the commission of an administrative offense by the person or
firm which will be subject to inspection and will be identified in the act and also in the place
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where the inspection will be carried out. At said meeting, if the Judge considers that the
application is justified, he shall declare it receivable and shall issue in the act the
corresponding resolution, and a record shall be produced signed by all those present.
(iv) In the decision mentioned in the previous paragraph the name, denomination or business
name of the person or firm that will be inspected by the Technical Secretariat and also the
place where the premises subject to inspection are located shall be indicated, and the scope
of the corresponding authorization, which may include, inter alia, the review and copying of
the electronic messages received or submitted by the managers, administrators or
representatives of the person or firm subject to investigation shall be reasoned and specified.
(v) In a period of not more than three (3) working days after the inspection visit has been
completed, the Technical Secretariat shall prepare a report providing details of the
proceedings, which shall be submitted to the Judge and, where appropriate, to the Public
Prosecutor that attended the meeting.
(vi) Both the Judge and the Public Prosecutor mentioned above shall retain absolute reserve on
the current special process, subject to responsibility, from the beginning of the meeting at
which the special authorization application for forced entry and/or a copy of private
correspondence filed by the Technical Secretariat until the time when they receive from the
Secretariat the report referred to in the previous paragraph.
(vii) Where this is not the case, the Technical Secretariat shall be authorized to file a second
special authorization application for forced entry and/or a copy of private correspondence.
Article 27. The Tribunal
27.1 The Tribunal shall be the body charged with reviewing, in second and final instance, the acts
that may be challenged, issued by the Commission or the Technical Secretariat.
27.2 Through its Technical Secretariat, the Tribunal shall be authorized, ex officio, to provide
evidential means allowing the facts ascribed as an infringement to be clarified.
TITLE 5 ADMINISTRATIVE SANCTIONS PROCEEDINGS
Chapter I Postulation
Article 28. Forms of instituting proceedings
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28.1 Sanctions investigation proceedings and those for the sanction of acts of unfair competition
shall always be instituted ex officio at the initiative of the Technical Secretariat.
28.2 In the trilateral sanctions proceedings instituted by denunciation of a party, the denouncer
shall be a party to the proceedings and the Technical Secretariat shall retain titular status for the ex
officio case. Any person submitting a denunciation by a party shall not be required to prove the
capacity of competitor or consumer linked to the person denounced, and it shall be sufficient for that
person to be considered affected, actually or potentially, by the act of unfair competition being
denounced.
28.3 Sanctions proceedings may be instituted when the denounced act is being carried out, where
there is a threat that it occurs and, even, where its effects have already ceased.
Article 29. Requirements for denunciation by a party
The denunciation by a party which ascribes the conduct of acts of unfair competition shall contain:
(a) name, denomination or business name of the denouncer, his domicile and the corresponding
powers, where appropriate;
(b) reasonable evidence of the presumed existence of one or more acts of unfair competition;
(c) identification of the parties presumed to be responsible, provided that this is possible; and,
(d) proof of payment of the fee for the right of prosecuting the sanction proceedings.
Article 30. Acts prior to admission for processing by denunciation of a party
Once a denunciation by a party has been submitted and prior to the decision to institute proceedings
to identify and sanction acts of unfair competition, the Technical Secretariat may perform prior acts for
the purposes of gathering information and/or identifying reasonable evidence of the existence of acts
of unfair competition. These prior acts shall be carried out within a period of not more than thirty (30)
working days, beginning from the time the denunciation is submitted.
Article 31. Decision to institute proceedings
31.1 The Technical Secretariat shall take a decision on admitting for processing a denunciation by
a party and verify that the formal requirements contained in the Single Text of Administrative
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Proceedings – TUPA INDECOPI – have been met, together with the competence of the Commission
and the existence of reasonable evidence that this Law has been infringed.
31.2 The decision to assign responsibilities or to institute proceedings shall contain:
(a) the identification of the person or persons to whom the presumed infringement is ascribed;
(b) a succinct explanation of the facts underlying the establishment of proceedings, legal
characterization of the possible infringement and, where appropriate, the appropriate
sanctions;
(c) the identification of the competent authority for resolving the case, with an indication of the
rule assigning said competence to it; and,
(d) the indication of the right to formulate responsibilities and the term for their exercise.
31.3 The decision to institute proceedings shall be communicated to the Commission within a
period of no more than five (5) working days and, in this same period, the economic agents
denounced shall be notified, together with the parties which submitted the denunciation by a party,
who shall be considered party to the proceedings through said submission, as appropriate.
31.4 The decision to declare inadmissible or inappropriate the denunciation may be challenged
before the Tribunal within five (5) working days.
Article 32. Term for submission of evidence
The person charged may defend himself on the charges made through the decision to institute
proceedings within a maximum period of ten (10) working days, and shall submit the arguments and
considerations he considers appropriate and offer the corresponding proof. This term may be
extended by the Technical Secretariat once only and for a maximum period of five (5) working days,
only if the need for such an extension has been proven.
Chapter II Precautionary Measures
Article 33. Precautionary measures
33.1 At any stage of the proceedings, the Commission may, ex officio or at the request of any
person who has submitted a denunciation by a party or from third parties with legitimate interest that
have also been party to the proceedings, issue a precautionary measure intended to ensure the
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effectiveness of the final decision, which shall include ensuring the implementation of the corrective
measures and the coverage of any sanctions that may be imposed. In relation to the latter
supposition, once the infringement has been declared by means of a firm decision, the precautionary
measure relating to payment of the sanction shall be maintained subject to the responsibility of the
coercive enforcer.
33.2 The Commission may adopt the precautionary measure, innovative or non-innovative, generic
or specific, which it considers relevant, especially the order of termination of an act or the prohibition
thereof if it has not yet been put into practice, the imposition of conditions, the confiscation, deposit or
immobilization of the products, labels, packaging and advertising material subject to denunciation, the
adoption of the measures necessary for the customs authorities to prevent the entry into the country of
the products which are the subject of denunciation, which shall be coordinated with the competent
authorities in accordance with the legislation in force, the temporary closure of the establishment of the
party denounced, the adoption of positive behaviors and any others which help to preserve the fair
competition affected and to avoid the damage that may be caused by the acts which are the subject of
proceedings.
33.3 The precautionary measures shall be adjusted to the intensity, proportionality and needs of the
damage that an attempt is being made to avoid.
33.4 In an emergency, in accordance with the facts, the President of the Commission may issue a
precautionary measure intended to avoid irreparable damage, with responsibility to inform the
Commission, at the following session thereof, so that it may decide to approve the measure imposed.
33.5 In relation to applications from any person which has submitted a denunciation by a party or
third parties with legitimate interest that have also been party to the proceedings, the Commission may
grant them or refuse them within a period of not more than fifteen (15) working days. The person filing
the application shall not be subject to civil insurance measures such as countercaution and the like.
The Commission may grant precautionary measures other than those requested, provided that it
considers that they are better suited to the intensity, proportionality and need of the damage which an
attempt is being made to avoid.
33.6 At any time during the proceedings, ex officio or at the request of a party, the suspension, amendment or revocation of the precautionary measures may be agreed.
33.7 The decisions which impose precautionary measures may be appealed before the Tribunal
within five (5) working days. The appeal of precautionary measures shall be granted without
suspensive effect, and shall be processed in a separate record, without prejudice to the provisions of
Article 216 of the Law on General Administrative Procedure. The Tribunal shall take a decision on the
appeal within a period of not more than ten (10) working days.
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33.8 The Tribunal shall have the same powers assigned to the Commission for the issue of
precautionary measures.
Article 34. Requirements for the issue of precautionary measures
For the grant of a precautionary measure, the Commission shall verify the concurrent existence of:
(i) probability of the existence of an act of unfair competition; and
(ii) danger of a delay in a final decision.
Chapter III Proceedings
Article 35. Period of proof
The period of proof shall be no less than thirty (30) working days and may not exceed one hundred
(100) working days beginning from the expiry of the period for answering. The expenses relating to
the processing of proof shall be borne by the parties offering it and shall not constitute a tax.
Article 36. Means of proof
36.1 The parties may offer, inter alia, the following means of proof:
(a) documents;
(b) inspections; and
(c) expert evidence
36.2 The processing of proof other than that mentioned in the previous subparagraph, such as
testimonials or interrogations, shall proceed if, in the opinion of the Commission, such proof is needed
especially to settle the case.
36.3 Should it be necessary to conduct an inspection, this shall be carried out by the Technical
Secretary or by the person appointed thereby for that purpose. Provided that an inspection is carried
out, a record shall be produced, which shall be signed by the person responsible therefor, as well as
by the interested parties exercising their representation on behalf of those responsible for the
corresponding store, office or establishment.
36.4 Both for the processing of proof and the conduct of proceedings, including inspections,
testimonials and interrogations, the Technical Secretary or the person appointed thereby may request
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the immediate intervention of the National Police, without the need for prior notification, in order to
guarantee that its functions are carried out.
36.5 Means of proof shall be financed by the person providing them. The costs of such proof that
are ordered by the authority may be shared between the person accused and the person who has
submitted the denunciation by a party, as appropriate.
36.6 The facts noted by the Technical Secretary, the person appointed thereby or by officials for
whom the capacity of authority is recognized and which are formalized in a public document,
observing the relevant legal requirements, shall have full evidential value, without prejudice to the
proof that, in defense of their rights or interests, may be produced by those administered.
Article 37. Inappropriate nature of means of proof
The Commission may reject the means of proof provided by the person accused, by those who have
submitted the denunciation by a party or by third parties with legitimate interest that have also been
party to the proceedings, where they are clearly irrelevant or unnecessary, based on a reasoned
decision.
Article 38. Prosecution of proceedings
38.1 Owing to its competence, the Technical Secretariat shall be authorized to carry out, ex officio, as many proof-related procedures as are necessary for the examination of the facts, and shall gather
together the documents, information or objects that are relevant for determining, in a particular case,
the existence or otherwise of the administrative infringement alleged.
38.2 If, as a result of the institution of proceedings, the initial determination of the facts is amended,
as a result of its possible qualification or the sanctions to be imposed, the Technical Secretariat shall
issue a new allegation decision, which shall replace as a pledge of responsibility the decision to
institute proceedings, and shall inform accordingly the Commission and notify the persons accused, as
well as those persons who have submitted the denunciation by a party, where appropriate. Where this
new decision is issued, the terms for the formulation of proof and the legal period corresponding to the
prosecution of the proceedings shall recommence.
38.3 Before finalizing the period of proof, while the Technical Secretariat considers that in the
proceedings the means of proof and sufficient substitutes have been processed to settle the case, it
shall inform the parties that it has concluded the prosecution of proceedings and that the proceedings
have been brought to the attention of the Commission so that it may take a decision on the substance
of the case.
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Chapter IV Public and confidential information
Article 39. Access to records
At any time during proceedings, and until such time as the proceedings are concluded at
administrative headquarters, only the party accused, any person who has submitted a denunciation by
a party or third parties with legitimate interest that have also been party to the proceedings, shall have
the right to familiarize themselves with the processing of the file, have access thereto and to obtain
copies of the records, provided that the Commission has not approved its reservation on producing
confidential information.
Article 40. Confidential information
40.1 At the request of a party or third party with legitimate interest, including a public body, the
Commission shall declare the reservation of such information which is of a confidential nature, either in
relation to business secrets, information which affects personal or family privacy, that whose
disclosure could harm its owner and, in general, that provided for as such in the Law on Transparency
and Access to Public Information.
40.2 In accordance with the Law on Transparency and Access to Public Information, the application
for declaration of a reservation concerning a commercial, industrial, technological or, in general,
business secret shall be granted by the Commission or the Tribunal, provided that such information:
(a) relates to knowledge of a reserved or private nature regarding a specific subject;
(b) that those who have access to said knowledge have the will and informed awareness in
keeping it reserved, adopting the necessary measures to maintain said information as such;
and
(c) the information has commercial, actual or potential value.
40.3 Access to the information declared subject to reservation may only be gained by the Members
of the Commission and of the Tribunal, their Technical Secretaries and the persons duly authorized
therefor who work or maintain a contractual relationship with INDECOPI.
40.4 In the cases in which the Commission or Tribunal grant the request for a reservation made,
they shall take all the measures that are necessary in order to guarantee the reservation and
confidentiality of the information.
40.5 In order for the application for a declaration of reservation to proceed, the interested party
shall specify what the confidential information is, provide proof of its application and submit a non-
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confidential summary of said information. In order to assess whether the information is confidential in
nature, the Commission shall evaluate the relevance of the information, its prior non-disclosure and
the possible effects which its disclosure might cause.
40.6 In relation to an inspection visit or an interview, and at the time this procedure is carried out,
the interested party may request the general reservation of all information or documentation that it is
declaring or submitting to the Technical Secretariat. Subsequently, the Technical Secretariat shall
inform the interested party that information or documentation is relevant for the investigation, and shall
grant a reasonable period for the interested party to individualize, in relation to the relevant
information, the confidentiality application in accordance with the provisions of the previous paragraph.
40.7 The authority may declare ex officio the reservation on information linked to personal or family privacy or which places at risk the physical integrity thereof.
40.8 The procedures and periods for the declaration of reservation of confidential information shall
be produced by Directive in accordance with the Law on Organization and Functions of INDECOPI.
Chapter V Conclusion of first instance proceedings
Article 41. Conclusion of period of proof
41.1 The period of proof shall end ten (10) working days after the Technical Secretariat makes
known to the Commission all the procedures, by considering that in the proceedings the means of
proof and sufficient substitutes are available for the case to be settled.
41.2 If after reviewing the materials processed, the Commission considers it necessary to have
available greater evidence, it shall indicate this accordingly to the Technical Secretariat which shall
notify the parties so that they may absolve the orders of the Commission within a period of not less
than five (5) working days, in accordance with the complexity of the request. The parties shall submit
such absolution in writing, and attach the means of proof they consider appropriate or which have
been requested from them.
Article 42. The Technical Report
42.1 Once the materials processed have been made known to the Commission, the Commission
may request the Technical Secretariat, where it considers necessary, to provide a technical report
which, in a maximum period of fifteen (15) working days, shall issue a statement on the following:
(a) reference to the facts which it considers proven;
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(b) consideration of the existence or otherwise of the alleged administrative infringement; and,
(c) proposed corrective measures which it considers necessary, where appropriate.
42.2 The Technical Report referred to in the previous subparagraph shall be notified to the parties
to the proceedings, which shall have a period of ten (10) working days to make allegations known to
the Commission.
42.3 Should the Technical Secretariat not find proof of the existence of an act of unfair competition,
it shall provide the Commission with a declaration of the non-existence of an administrative
infringement.
Article 43. The oral report hearing
Once the materials processed have been made known to the Commission, the Commission may,
where it considers necessary and at the request of a party, summon that party to an oral report
hearing. In any case, the Commission may, ex officio, summon any party to an oral report hearing. The corresponding summons shall be produced not less than five (5) working days in advance.
Article 44. Preclusion of the submission of proof
44.1 The parties may make written submissions, argue for and provide means of proof only until the
end of the period of proof. The Commission may make provision subsequently, ex officio or at the request of a party, for the processing of additional means of proof, if, in its opinion, they are necessary
to clarify the facts denounced.
44.2 Once the period of proof is over, the parties may only make written submissions and
arguments when the Technical Secretariat notifies them so that they absolve the orders of the
Commission or when they are responsible for absolving the content of the Technical Report of the
Technical Secretariat, where appropriate. Similarly, the parties may submit final allegations within a
period of ten (10) working days following the production of the oral report ordered by the Commission.
The parties may not submit additional proof in their final allegations.
Article 45. Final decision
45.1 In order to issue its ruling, the Commission shall have a period of fifteen (15) working days
beginning from the end of the period of proof, from the absolution of the content of the Technical
Report of the Technical Secretariat or from expiry of the period which the parties have to make final
allegations, as shall occur at the end.
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45.2 The Commission decision shall be reasoned and shall settle all the matters resulting from the
file. The decision shall not contain any assignment of responsibility to those involved for facts which
have not been appropriately alleged in the institution of proceedings.
45.3 A decision shall be notified to the parties involved in the proceedings within a maximum period
of ten (10) working days from its issue.
Chapter VI Second instance proceedings
Article 46. Appeal remedy
46.1 The final decision of the Commission shall be appealable by the accused, by any person who
has submitted a denunciation by a party and by third parties with legitimate interest who have been
involved in the proceedings, within a period of ten (10) working days.
46.2 Similarly, the following acts by the Technical Secretariat or Commission shall be appealable
within the same period, as appropriate:
(a) those which demonstrate that it is impossible to continue proceedings; and
(b) those which may produce a lack of defense of or cause irreparable harm to legitimate rights or
interests.
46.3 The remedy of reconsideration shall not be used against the decisions and acts of the
Technical Secretariat or Commission.
46.4 The appeal remedy shall be processed within a period not greater than one hundred and
twenty (120) working days. The Tribunal decision shall be notified to the parties to the proceedings
and to third parties who have been involved within a maximum period of ten (10) working days from its
issue.
Article 47. Lodging of appeal remedy
47.1 The appeal shall be lodged with the authority which issued the decision being appealed, and
said authority shall submit it to the Tribunal, together with the main file, or under separate cover, as
appropriate, and once the requirements of acceptability and suitability have been satisfied, within a
period of fifteen (15) working days. A statement declaring an appeal to be unacceptable or
inappropriate shall allow the complaint remedy to be lodged before the Tribunal.
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47.2 The parties interested in determining the existence of an infringing act and the imposition of a
sanction may only appeal the final decision where this has acquitted the denounced party.
Article 48. Processing of appeal remedy
48.1 The Tribunal shall notify the interested parties, within a period of fifteen (15) working days from
the time when the file is received, the arrival of the file and the beginning of processing of the appeal
remedy.
48.2 The appellants may submit allegations, documents and evidence which they deem relevant
within a period of fifteen (15) working days beginning from the notification referred to in the previous
paragraph.
48.3 At the request of a party, or ex officio, the Tribunal shall summon to an oral report hearing the parties so that they may explain their final allegations, no less than five (5) days in advance.
48.4 The parties may submit final allegations only up to the five (5) working days following the
production of the oral report. Any document submitted subsequently shall not be taken into
consideration by the Tribunal.
Article 49. Tribunal decision
The Tribunal decision may not imply the imposition of more serious sanctions for the infringer
sanctioned, where this recurs or challenges the Commission’s decision.
Article 50. Questioning of Tribunal decisions
The final decisions of the Tribunal shall exhaust the administrative channels. No administrative
remedy may be lodged and an administrative dispute complaint only may be lodged against such
decisions within the terms of the relevant legislation.
Chapter VII Infringement prescription
Article 51. Period of prescription for administrative infringements
Infringements of this Law shall be subject to a statute of limitations of five (5) years from the time the
last act challenged as being an infringement is carried out. The statute of limitations shall be
interrupted by any act of the Technical Secretariat relating to the investigation of the infringement
which shall be made known to the party presumed to be responsible. The period shall recommence if
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the proceedings remain adjourned for more than sixty (60) working days for a reason that cannot be
ascribed to the party under investigation.
TITLE VI SANCTION AND ELIMINATION OF ACTS OF UNFAIR COMPETITION
Chapter I Administrative infringement sanctions
Article 52. Sanction parameters
52.1 The performance of acts of unfair competition shall constitute an infringement of the provisions
of this Law and shall be sanctioned by the Commission subject to the following parameters:
(a) if the infringement is characterized as slight and there has been no real effect on the market,
with a warning;
(b) if the infringement is characterized as slight, with a fine up to fifty (50) Tax Units (UIT) and
which does not exceed ten per cent (10 per cent) of the gross income received by the
infringer, relative to all its economic activities, corresponding to the financial year immediately
prior to that during which the Commission issues its decision;
(c) if the infringement is characterized as serious, a fine of up to two hundred and fifty (250) UIT
and which does not exceed ten per cent (10 per cent) of the gross income obtained by the
infringer, relative to all its economic activities, corresponding to the financial year immediately
prior to that during which the Commission issues its decision; and,
(d) if the infringement is characterized as very serious, a fine of up to seven hundred (700) UIT
and which does not exceed ten per cent (10 per cent) of the gross income obtained by the
infringer, relative to all its economic activities, corresponding to the financial year immediately
prior to that during which the Commission issues its decision.
52.2 The percentages on the gross income obtained by the infringer, relative to all its economic
activities, corresponding to the financial year immediately prior to that during which the Commission
takes its decision, as indicated in the previous subparagraph, shall not be considered a parameter for
determining the level of the corresponding fine in the cases in which the infringer: (i) has not provided
proof of the amount of gross income obtained relative to all its economic activities, corresponding to
said financial year; or, (ii) is a repeat offender.
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52.3 The repeat offense shall be considered an aggravating circumstance, for which reason the
applicable sanction shall not be less than the previous sanction.
52.4 For the purposes of calculating the amount of the fines to be applied in accordance with this
Law, the UIT in force on the date of actual payment shall be used.
52.5 The applicable fine shall be reduced by twenty-five per cent (25 per cent) when the infringer
pays the amount thereof prior to the end of the term for challenging the Commission decision which
put a stop to the case and insofar as it does not lodge any kind of challenge against said decision.
Article 53. Criteria for determining the seriousness of the infringement and adjusting the sanction
In order to determine the seriousness of the infringement and the application of the corresponding
fines, the Commission may take into consideration, inter alia, the following criteria:
(a) the unlawful profit resulting from the commission of the infringement;
(b) the probability of detection of the infringement;
(c) the method used for and scope of the act of unfair competition;
(d) the size of the affected market;
(e) the infringer’s market quota;
(f) the effect of the act of unfair competition on actual or potential competitors, other agents
participating in the competitive process, and consumers or users;
(g) the duration in time of the act of unfair competition; and,
(h) the repeat offense or reiteration of the commission of an act of unfair competition.
Article 54. Statute of limitations on sanctions
54.1 Action requiring sanctions to be carried out shall be limited to a period of three (3) years,
beginning from the day following that on which the decision imposing the sanction is made firm.
54.2 The statute of limitations on sanctions shall be interrupted by the institution, with the
knowledge of the interested party, of joint enforcement proceedings. This period shall be recalculated
beginning from when the joint enforcement proceedings remain suspended for more than thirty (30)
working days for a reason that cannot be ascribed to the infringer.
Chapter II Corrective Measures
Article 55. Corrective measures
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55.1 In addition to the sanction imposed for the conduct of an act of unfair competition, the
Commission may issue corrective measures leading to the re-establishment of fair competition in the
market, and said measures may, inter alia, consist in:
(a) ceasing the act or prohibiting it even if it has still not been carried out;
(b) removing the effects produced by the act, through the conduct of activities, including under
specific conditions;
(c) the confiscation and/or destruction of the products, labels, packaging, infringing material and
other elements of false identification;
(d) the temporary closure of the infringing establishment;
(e) the rectification of misleading, incorrect or false information;
(f) the adoption of the measures necessary for the customs authorities to prevent the entry into
the country of the products subject to infringement, which shall be coordinated with the
competent authorities, in accordance with the legislation in force; or
(g) the publication of the conviction decision.
55.2 The Tribunal shall have the same powers assigned to the Commission for issuing corrective
measures.
Chapter III Coercive fines
Article 56. Coercive fines for failure to carry out precautionary measures
56.1 If a person obliged to carry out a precautionary measure ordered by the Commission or
Tribunal does not do so, a fine of no less than ten (10) UIT or greater than one hundred and twenty
five (125) UIT shall automatically be imposed on him, and adjustment of the fine shall take into
account the criteria indicated for determining seriousness of an infringement and adjusting the
sanction. The corresponding fine shall be paid within five (5) working days, following which its
enforced recovery shall be ordered.
56.2 In cases where the failure to carry out a measure, as referred to in the previous paragraph,
persists, the Commission may impose a new fine, successively duplicating the amount of the last fine
imposed, up to the limit of seven hundred (700) UIT. The fines imposed shall not prevent the
Commission from imposing a different sanction at the end of the proceedings.
Article 57. Coercive fines for failure to carry out corrective measures
57.1 If the person obliged to carry out a corrective measure ordered by the Commission in its final
decision dos not do so, a coercive fine equivalent to twenty five per cent (25 per cent) of the fine
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imposed for performance of the act of unfair competition declared shall be imposed on him. The
coercive fine imposed shall be paid within five (5) working days, following which its enforced recovery
shall be ordered.
57.2 In cases where the failure to carry out a measure, as referred to in the previous paragraph,
persists, the Commission may impose a new coercive fine, successively duplicating the amount of the
last coercive fine imposed, until the corrective measure ordered is performed and up to the limit of
sixteen (16) times the amount of the coercive fine originally imposed.
57.3 The coercive fines imposed shall not constitute sanctions for the conduct of an act of unfair
competition.
TITLE VII COMPENSATION CLAIMS
Article 58. Compensation for damages
58.1 Any person harmed by acts of unfair competition declared by the Commission or, where
appropriate, the Tribunal, may make to the Judicial Authority a civil claim for compensation for
damages against those responsible identified by INDECOPI.
58.2 Any persons who have been denounced recklessly or falsely, with ill will or negligence, may
also bring such an action.
TITLE VIII GLOSSARY
Article 59. Definitions
For the purposes of this Law:
(a) advertising agency means any natural person or legal entity which provides design,
preparation, organization and/or production of advertisements and other advertising services;
(b) advertisement means the advertising dissemination unit;
(c) advertiser means any natural person or legal entity who performs acts, the effect or direct or
indirect aim of which is to compete on the market and which, by means of disseminating
advertisements, aims to:
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(i) illustrate to the public, inter alia, the nature, characteristics, properties or attributes of
the goods or services whose production, intermediation or service constitutes the
subject matter of its activity; or,
(ii) encourages transactions to satisfy its business interests;
(d) advertising means any form of communication disseminated by any means or carrier, and
objectively suited or designed to promote, either directly or indirectly, the image, trademarks,
products or services of a person, firm or entity in the exercise of its commercial, industrial or
professional activity, within the framework of a competition activity, promoting the contracting
or conduct of transactions to satisfy its business interests;
(e) advertising campaign means advertisements disseminated in a single geographical and
temporal area, by the same advertiser, by various means such as television, radio, sales
catalogs, leaflets, newspapers, magazines, boards and the Internet, inter alia, with respect to
the same products and presenting the same main advertising message;
(f) means of social communication means any natural person or legal entity which provides
services in any of the forms through which it is feasible to disseminate advertising, be it in a
personalized or impersonal manner, on the national territory, by means such as
correspondence, television, radio, telephone, Internet, facsimile, newspapers, magazines,
posters, boards, flyers or any other means which produces a similar communication effect;
(g) dissemination standard means any standard referring to the characteristics, arrangements for
and prohibitions of the disclosure to the public of advertising, with the exception of those
referring to the physical location of advertisements, the aim of which is urbanistic and not to
regulate the advertising message;
(h) promotion of sales means any discount designed to incentivize a transaction for goods or
services in exceptional and temporary conditions of sale, which appear to be more beneficial
than the conditions of the ordinary or standard offer. This may consist of a reduction in prices,
increase in quantity, competitions, draws, exchanges and the like;
(i) product advertising means any advertising fixed on the packaging, wrapping or body of the
product. The labeling shall not be for advertising purposes, for which reason since product
advertising is not considered it lies outside the scope of this Law;
(j) testimonial advertising means any advertising which may be perceived by the consumer as a
manifestation of opinions, beliefs, discoveries or experiences of a witness, by means of which
the name of the person carrying out the testimonial is identified or is identifiable by his fame or
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public notoriety;
(k) labeling means basic commercial information consisting of data, instructions, records or
information which the supplier provides to the consumer, pursuant to a legal norm or under
recommended quality standards, expressed in neutral terms or simply descriptive, without
assessments or valuations of the characteristics or benefits which the information gives to the
product, i.e. without the aim of promoting its acquisition or consumption; and,
(l) witness means any natural person or legal entity, in public or private law, other than the
advertiser whose opinions, beliefs, discoveries or experiences are presented in advertising.
FINAL SUPPLEMENTARY PROVISIONS
ONE. Primary competence
The control of unfair forms of conduct shall be governed by the principle of primary competence, which
shall lie with INDECOPI and the Supervisory Authority for Private Investment in Telecommunications
(OSIPTEL), in accordance with the different laws. Recourse may not be had to the Judicial Authority
without previously having exhausted the administrative remedies before those authorities.
TWO. Consumer rights
The acts of unfair competition prohibited by this Law shall be sanctioned independently of the direct
effects which they may produce to the prejudice of consumers’ rights. Where consumers exist who
are affected as a result of an act of unfair competition, it shall be the responsibility of the authority
competent in relation to consumer protection to apply the provisions which govern such rights
according to the relevant law.
THREE. Investigation of conduct with effects outside the country
Within the exclusive framework of an international agreement, and pursuant to the principle of
reciprocity, the Commission may investigate, in accordance with this Law, acts of unfair competition
performed on the national territory but with effects in one or more countries which form part of the
agreement in question.
FOUR. Exclusive nature of administrative competence and scope of exceptions
The authorities competent for the application of this Law in accordance with the provisions of Title IV
shall have exclusive competence at the national level for determining and sanctioning acts of unfair
competition.
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Administrative competence for the application of this Law may be assumed by a different
administrative authority only when an express rule with legal rank so provides.
The application of this Law to the telecommunications public services market shall be the responsibility
of the Supervisory Authority for Private Investment in Telecommunications (OSIPTEL), in accordance
with Law No. 27336 – Law on Development of Functions and Powers of OSIPTEL. In this sense, the
competent authorities, their powers and the procedures which govern their activities shall be those
established within its normative framework.
Where an act of unfair competition that is determined and sanctioned is one that has been carried out
through advertising activity, administrative competence shall lie only with the authorities competent for
the application of this Law, in accordance with the provisions of Title IV, without any exception.
FIVE. Acts of unfair competition relating to effects on intellectual property rights
Administrative competence for the application of this Law in determining and sanctioning acts of unfair
competition in methods used for acts of confusion and acts of undue exploitation of another person’s
reputation, which are linked to effects on intellectual property rights, shall be assigned to the
corresponding Intellectual Property Commission, in accordance with the special legislation on this
subject, and only if the denunciation by a party is submitted by the rightsowner or by any person
authorized so to do thereby.
SIX. Supranational standards
The community or supranational standards which characterize acts of unfair competition shall be
applied by the competent authorities indicated by this Law, provided that there is no conflict with the
distribution of powers that these standards may determine. The interpretation of said community or
supranational standards shall recognize the pre-eminence accruing to them.
SEVEN. Validity and application
This Law shall enter into force thirty (30) calendar days after the date of its publication in the Official
Gazette El Peruano and shall be immediately applicable in terms of all its provisions, apart from those
governing the administrative procedure, including those which determine the scale of sanctions, which
shall be applicable only to the proceedings instituted subsequent to its entry into force.
EIGHT. Application of this Law to financial services
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This Law shall not affect the validity or applicability of the Supplementary Law to the Law on
Consumer Protection in relation to financial services, approved by Law No. 28587, nor to its regulatory
standards issued in accordance with its single transitional provision, which shall continue to be fully
valid and prevail over this Law. The provisions of this Law which cover the financial system shall
therefore only apply in accordance with Law No. 28587 and its regulatory standards.
The provisions of Article 17(d), (e) and (f) of this Law shall be applicable only for the services provided
or advertised by firms not subject to the supervision of the Supervisory Authority for Banks, Insurance
and Private Pension Fund Administrators.
REPEAL PROVISIONS
ONE. General repeal
This Law shall be of public order and shall repeal all the legal or administrative provisions, of similar or
lower rank, opposed to or contradicting it.
TWO. Express repeal
The following standards shall be repealed expressly from the time this Law comes into force:
(a) Decree Law No. 26122 and the rules amending, adding to and replacing it;
(b) Legislative Decree No. 691 and the rules amending, adding to and replacing it;
(c) Supreme Decree No. 039-2000-ITINCI insofar as it approves the single ordered text
of normative instruments indicated in subparagraphs (a) and (b) above;
(d) Supreme Decree No. 20-94-ITINCI and the rules amending, adding to and replacing
it; and,
(e) Articles 238, 239 and 240 of the Penal Code.
Any legal or administrative reference to the matters regulated by provisions contained in Decree Law
No. 26122, Legislative Decree No. 691 and Supreme Decree No. 20-94-ITINCI, as well as the rules
amending, adding to or replacing them shall be made in accordance with this Law, insofar as is
applicable and appropriate.
THEREFORE:
I order that this Legislative Decree be published and enforced, and a report made to the Congress of
the Republic.
Done at the House of Government, in Lima, on the 25th day of June 2008.
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ALAN GARCÍA PÉREZ
Constitutional President of the Republic
JORGE DEL CASTILLO GÁLVEZ
President of the Council of Ministers
218542-6
- DECRETO LEGISLATIVO QUE APRUEBA LA LEY DE REPRESIÓNDE LA COMPETENCIA DESLEAL
- TÍTULO I DISPOSICIONES GENERALES
- TÍTULO II DE LOS ACTOS DE COMPETENCIA DESLEAL
- Capítulo I Prohibición general de los actosde competencia desleal
- Capítulo II Listado enunciativo de actosde competencia desleal
- Subcapítulo I Actos que afectan la transparencia del mercado
- Subcapítulo IIActos indebidos vinculados con la reputaciónde otro agente económico
- Subcapítulo IIIActos que alteran indebidamente la posicióncompetitiva propia o ajena
- Subcapítulo IVActos de competencia desleal desarrolladosmediante la actividad publicitaria
- TÍTULO III DISPOSICIONES QUE ORIENTAN LA EVALUACIÓN DE LOS ACTOS DE COMPETENCIADESLEAL DESARROLLADOS MEDIANTELA ACTIVIDAD PUBLICITARIA
- TÍTULO IV DE LAS AUTORIDADES DE FISCALIZACIÓNDE LA COMPETENCIA DESLEAL
- TÍTULO V DEL PROCEDIMIENTO ADMINISTRATIVOSANCIONADOR
- TÍTULO VI SANCIÓN Y ELIMINACIÓN DE ACTOSDE COMPETENCIA DESLEAL
- TÍTULO VII PRETENSIÓN DE INDEMNIZACIÓN
- TÍTULO VIII GLOSAR
- DISPOSICIONES COMPLEMENTARIAS FINALES
- DISPOSICIONES DEROGATORIAS
- Inmigrante y Rentista: Con plazo de residencia indefi nido.
Artículo 36º.-Los extranjeros admitidos al país, podrán solicitar cambio de calidad migratoria y de visa ante la Dirección General de Migraciones y Naturalización del Ministerio del Interior, y los extranjeros con status diplomático, consular, oficial, periodista, cooperante, intercambio, asilado político y refugiado lo harán ante el Ministerio de Relaciones Exteriores o ante la Dirección General de Migraciones y Naturalización cuando haya cesado dicho status.
Artículo 38º.-Los extranjeros admitidos en el país con la calidad de turista podrán obtener el cambio de calidad migratoria dentro del territorio nacional debiendo realizar el trámite correspondiente ante la Dirección General de Migraciones del Ministerio del Interior.
Artículo 42º.-Los extranjeros residentes pueden salir y reingresar al país con su misma calidad migratoria y visa, siempre y cuando cumplan con los requisitos y plazos que determinen el Reglamento de Extranjería o las normas especiales. La cancelación de la permanencia o residencia, salida obligatoria o definitiva y el reingreso son autorizados por el Ministerio de Relaciones Exteriores cuando se trate de residentes con status Diplomático, Oficial, Consular, Cooperante, Intercambio, Periodista, Asilado Político y Refugiado; y por la Dirección General de Migraciones y Naturalización del Ministerio del Interior, en los demás casos. El residente Religioso, Estudiante, Trabajador, Independiente, Familiar Oficial, Familiar Residente y Rentista pierde su condición migratoria si su ausencia excediera de ciento ochenta y tres (183) días calendario consecutivos o acumulados dentro de un periodo cualquiera de doce (12) meses, salvo por razones de fuerza mayor, laborales o de salud debidamente comprobadas, en cuyo caso el plazo de ausencia se puede extender hasta los doce (12) meses, previa autorización de la Dirección General de Migraciones y Naturalización con opinión favorable de la Comisión de Extranjería.
Artículo 72º.-El Ministerio de Relaciones Exteriores, por ser de su exclusiva competencia, determinará en el Reglamento de Extranjería el contenido y el alcance de los artículos que se refieren a los extranjeros con status Diplomático, Consular, Oficial, Cooperante, Intercambio, Periodista, Familiar Oficial, Asilo Político, Refugio, Turista, Negocios y Negocios ABTC así como cualquier modificación sobre los mismos.
ARTÍCULO 3º.-El presente Decreto Legislativo entrará en vigencia a partir del día siguiente de su publicación en el Diario Oficial “El Peruano”, siendo de aplicación inmediata sin necesidad de norma adicional alguna.
Única.-Adécuese toda norma que se oponga al presente Decreto Legislativo.
POR TANTO:
Mando se publique y cumpla, dando cuenta al Congreso de la República.
Dado en la Casa de Gobierno, en Lima a los veinticinco días del mes de junio del año dos mil ocho.
ALAN GARCÍA PÉREZ
Presidente Constitucional de la República
JORGE DEL CASTILLO GÁLVEZ
Presidente del Consejo de Ministros
JOSÉ ANTONIO GARCÍA BELAÚNDE
Ministro de Relaciones Exteriores
LUIS ALVA CASTRO
Ministro del Interior
218542-5
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EL PRESIDENTE DE LA REPÚBLICA:
CONSIDERANDO:
Que, de conformidad con lo establecido en el Artículo 104º de la Constitución Política del Perú, mediante Ley Nº 29157, Ley que delega en el Poder Ejecutivo la facultad de legislar sobre diversas materias relacionadas con la implementación del Acuerdo de Promoción Comercial Perú - Estados Unidos de América, y con el apoyo a la competitividad económica para su aprovechamiento, publicada el 20 de diciembre de 2007, el Congreso de la República ha delegado en el Poder Ejecutivo la facultad de legislar, entre otras materias, para lograr la mejora del marco regulatorio;
Que, luego de más de quince años de aplicación del Decreto Legislativo Nº 691 y el Decreto Ley Nº 26122, el diagnóstico realizado evidencia la necesidad de unificar dichos cuerpos legales a fin de evitar la falta de claridad de un régimen dual, así como una serie de deficiencias y vacíos existentes en cada uno de ellos, requiriéndose por ello una reforma integral;
Que, en ese sentido, resulta pertinente la dación de una nueva Ley de Represión de la Competencia Desleal que precise su finalidad en consonancia con el objetivo previsto en el acuerdo de promoción comercial antes mencionado; clarifique su ámbito de aplicación (subjetivo, objetivo y territorian( � destaque el principio de primacía de la realidad; establezca conceptos claros y criterios de análisis que generen mayor predictibilidad en su aplicación al establecer las conductas consideradas como desleales, incluso si han sido realizadas a través de publicidad comercial; redefina y mejore sustancialmente el procedimiento administrativo, incorporando plazos razonables, la preclusión en el ofrecimiento de pruebas pero sin afectar el derecho de defensa, un mejor tratamiento de las medidas cautelares y una diferenciación más clara entre el rol instructor y el resolutivo de la autoridad; dote de mayor capacidad disuasiva al esquema de sanciones, mejorando los criterios para establecerlas, incrementando el tope para casos de infracciones muy graves y desarrollando la facultad de la autoridad de competencia para dictar medidas correctivas; entre otros.
Que, sobre la base de dicho contenido, una nueva ley que prohíba y sancione los actos de competencia desleal, así como infracciones específicas de publicidad comercial fortalecerá sustancialmente el marco regulatorio de defensa de la leal competencia, lo que, a su vez, incentivará la eficiencia económica en el mercado nacional, promoverá la competitividad económica del país y mejorará el bienestar de los consumidores, estableciendo un ambiente apropiado para las inversiones;
Con el voto aprobatorio del Consejo de Ministros y con cargo a dar cuenta al Congreso de la República;
Ha dado el Decreto Legislativo siguiente:
TÍTULO I DISPOSICIONES GENERALES
La presente Ley reprime todo acto o conducta de competencia desleal que tenga por efecto, real o potencial, afectar o impedir el adecuado funcionamiento del proceso competitivo.
La presente Ley se aplica a actos cuyo efecto o fi nalidad, de modo directo o indirecto, sea concurrir en el mercado. Se incluyen bajo la aplicación de esta Ley los actos realizados a través de publicidad. En ningún caso es necesario determinar habitualidad en quien desarrolla dichos actos.
Artículo 3º.- Ámbito de aplicación subjetivo.
3.1.- La presente Ley se aplica a todas las personas naturales o jurídicas, sociedades irregulares, patrimonios autónomos u otras entidades, de derecho
NORMAS LEGALES 374793
Lima, jueves 26 de junio de 2008
público o privado, estatales o no estatales, con o sin fines de lucro, que oferten o demanden bienes o servicios o cuyos asociados, afiliados o agremiados realicen actividad económica en el mercado. En el caso de organizaciones de hecho o sociedades irregulares, se aplica sobre sus gestores.
3.2.- Las personas naturales que actúan en nombre de las personas jurídicas, sociedades irregulares, patrimonios autónomos o entidades mencionadas en el párrafo anterior, por encargo de éstas, les generan con sus actos responsabilidad sin que sea exigible para tal efecto condiciones de representación civil.
La presente Ley es de aplicación sobre cualquier acto de competencia desleal que produzca o pueda producir efectos en todo o en parte del territorio nacional, aun cuando dicho acto se haya originado en el extranjero.
La autoridad administrativa determinará la verdadera naturaleza de las conductas investigadas, atendiendo a las situaciones y relaciones económicas que se pretendan, desarrollen o establezcan en la realidad. La forma de los actos jurídicos utilizados por los contratantes no enerva el análisis que la autoridad efectúe sobre la verdadera naturaleza de las conductas subyacentes a dichos actos.
TÍTULO II DE LOS ACTOS DE COMPETENCIA DESLEAL
Capítulo I Prohibición general de los actos de competencia desleal
6.1.- Están prohibidos y serán sancionados los actos de competencia desleal, cualquiera sea la forma que adopten y cualquiera sea el medio que permita su realización, incluida la actividad publicitaria, sin importar el sector de la actividad económica en la que se manifiesten.
6.2.- Un acto de competencia desleal es aquél que resulte objetivamente contrario a las exigencias de la buena fe empresarial que deben orientar la concurrencia en una economía social de mercado.
7.1.- La determinación de la existencia de un acto de competencia desleal no requiere acreditar conciencia o voluntad sobre su realización.
7.2.- Tampoco será necesario acreditar que dicho acto genere un daño efectivo en perjuicio de otro concurrente, los consumidores o el orden público económico, bastando constatar que la generación de dicho daño sea potencial.
Capítulo II Listado enunciativo de actos de competencia desleal
Subcapítulo I Actos que afectan la transparencia del mercado
8.1.- Consisten en la realización de actos que tengan como efecto, real o potencial, inducir a error a otros agentes en el mercado sobre la naturaleza, modo de fabricación o distribución, características, aptitud para el uso, calidad, cantidad, precio, condiciones de venta o adquisición y, en general, sobre los atributos, beneficios o condiciones que corresponden a los bienes, servicios, establecimientos o transacciones que el agente económico que desarrolla tales actos pone a disposición en el mercado; o, inducir a error sobre los atributos que posee dicho agente, incluido todo aquello que representa su actividad empresarial.
8.2.- Configuran actos de engaño la difusión de publicidad testimonial no sustentada en experiencias auténticas y recientes de un testigo.
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8.3.- La carga de acreditar la veracidad y exactitud de las afirmaciones objetivas sobre los bienes
o servicios anunciados corresponde a quien las haya comunicado en su calidad de anunciante.
8.4.- En particular, para la difusión de cualquier mensaje referido a características comprobables de un bien o un servicio anunciado, el anunciante debe contar previamente con las pruebas que sustenten la veracidad de dicho mensaje.
9.1.- Consisten en la realización de actos que tengan como efecto, real o potencial, inducir a error a otros agentes en el mercado respecto del origen empresarial de la actividad, el establecimiento, las prestaciones o los productos propios, de manera tal que se considere que estos poseen un origen empresarial distinto al que realmente les corresponde.
9.2.- Los actos de confusión pueden materializarse mediante la utilización indebida de bienes protegidos por las normas de propiedad intelectual.
Subcapítulo II Actos indebidos vinculados con la reputación de otro agente económico
10.1.- Consisten en la realización de actos que, no configurando actos de confusión, tienen como efecto, real o potencial, el aprovechamiento indebido de la imagen, el crédito, la fama, el prestigio o la reputación empresarial o profesional que corresponde a otro agente económico, incluidos los actos capaces de generar un riesgo de asociación con un tercero.
10.2.- Los actos de explotación indebida de la reputación ajena pueden materializarse mediante la utilización de bienes protegidos por las normas de propiedad intelectual.
11.1.- Consisten en la realización de actos que tengan como efecto, real o potencial, directamente o por implicación, menoscabar la imagen, el crédito, la fama, el prestigio o la reputación empresarial o profesional de otro u otros agentes económicos.
11.2.- Sin perjuicio de lo indicado en el párrafo anterior, estos actos se reputan lícitos siempre que:
a) Constituyan información verdadera por su condición objetiva, verificable y ajustada a la realidad;
b) Constituyan información exacta por su condición clara y actual, presentándose de modo tal que se evite la ambigüedad o la imprecisión sobre la realidad que corresponde al agente económico aludido o a su oferta;
c) Se ejecuten con pertinencia en la forma por evitarse, entre otros, la ironía, la sátira, la burla o el sarcasmo injustificado en atención a las circunstancias; y,
d) Se ejecuten con pertinencia en el fondo por evitarse alusiones sobre la nacionalidad, las creencias, la intimidad o cualesquiera otras circunstancias estrictamente personales de los titulares o representantes de otra empresa, entre otras alusiones que no trasmiten información que permita al consumidor evaluar al agente económico aludido o a su oferta sobre parámetros de eficiencia.
12.1.- Los actos de comparación consisten en la presentación de las ventajas de la oferta propia frente a la oferta competidora; mientras que los actos de equiparación consisten en presentar únicamente una adhesión de la oferta propia sobre los atributos de la oferta ajena. Para
NORMAS LEGALES Lima, jueves 26 de junio de 2008
verificar la existencia de un acto de comparación
o de equiparación se requiere percibir una alusión
inequívoca, directa o indirecta, sobre la oferta de otro agente económico, incluso mediante la
mediante la actividad publicitaria
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utilización de signos distintivos ajenos.
12.2.- Estos actos se reputan lícitos siempre que cumplan con lo indicado en el párrafo 11.2 de la
presente Ley, caso contrario configurarán actos
de competencia desleal.
Actos que alteran indebidamente la posición
competitiva propia o ajena
empresariales.-
Consisten en la realización de actos que tengan como
efecto, real o potencial, lo siguiente:
a) Divulgar o explotar, sin autorización de su titular,
DISPOSICIÓN COMPLEMENTARIA Y FINAL
DECRETO LEGISLATIVO Nº 1044
DECRETO LEGISLATIVO QUE APRUEBA LA LEY DE REPRESIÓN DE LA COMPETENCIA DESLEAL
Artículo 1º.- Finalidad de la Ley.
Artículo 2º.- Ámbito de aplicación objetivo.
Artículo 4º.- Ámbito de aplicación territorial.
Artículo 5º.- Primacía de la realidad.
Artículo 6º.- Cláusula general.
Artículo 7º.- Condición de ilicitud.
Artículo 8º.- Actos de engaño.
Artículo 9º.- Actos de confusión.
Artículo 10º.- Actos de explotación indebida de la reputación ajena.
Artículo 11º.- Actos de denigración.
Artículo 12º.- Actos de comparación y equiparación indebida.
Subcapítulo IV
Actos de competencia desleal desarrollados
autenticidad.-
Subcapítulo III
Artículo 13º.-Actos de violación de secretos