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Collective Marks as a Tool for Development: Brazil

The Development Agenda Project on Collective Marks in Brazil is working in Tefé and Alvarães, in the Amazon region, with an association of producers of cassava flour and derived products, honey, oils, and other products. The name of the association is APAFE - Associação dos Produtores Agroextrativistas da Floresta Nacional de Tefé e Entorno. It’s comprised of more than 420 producers of local communities in Tefé National Forest (Floresta Nacional de Tefé), who believe that the future collective mark will add value to their products and help them to better position them in the market.

WIPO has teamed up with a National Team, composed by the Ministry of Foreign Affairs, the National Institute of Industrial Property (INPI) and the Brazilian Micro and Small Business Support Service (SEBRAE), to work together for the success of the project. Other local institutions are providing their support, which can contribute to the sustainability of the project.

(Photo: WIPO)

Activities

(Photo: :  W. Mamud | SEBRAE-AM)

On March 30, 2023, the collective mark Flona Tefé was officially launched in Manaus, Amazon region, Brazil. The project team, members of APAFE and other stakeholders celebrated the registration of the mark and discussed its importance for product commercialization.

Video: Watch the July 2021 information event in Brazil.

Information Events on Collective Marks

In July 2021, an Information Event on the potential benefits of the use of collective marks was held in Brazil. Participants (local authorities and producers of the association APAFE) learned about the project, its goals, the main elements of a collective mark, and the way forward. They also had the opportunity to share their needs, interests, and concerns.

Video: Watch the September 2021 workshop in Brazil.

Workshops with groups of producers

In September 2021, the first workshop on the development of the collective mark of APAFE was held in Brazil.  This more informal activity focused on working closely with the producers to reflect on the main features of their future collective mark (common identity, productions standards, etc).

Video: Watch the November 2021 workshop in Brazil.

Follow-up Workshops with groups of producers

In November 2021, a follow-up workshop was held with the members of APAFE.  The aim was to guide the association of producers in the drafting of the regulations governing the use of the collective mark and deciding on the design of the logo.

Related links

Development Agenda (DA)

Reference

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