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WIPO/PUB/938

Managing Creative Enterprises

Creative industries - Booklet no. 3

This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.

Publication year: 2006

WIPO/PUB/1021

Managing Intellectual Property in the Advertising Industry

Creative Industries - Booklet no. 5

This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.

Publication year: 2011

WIPO/PUB/868

Managing Intellectual Property in the Book Publishing Industry

Creative industries - Booklet no. 1

This introductory booklet on managing intellectual property in the book publishing industry is for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The booklet offers practical information to help publishers both to exploit intellectual property rights as economic assets, and to avoid infringing the rights of others. While focusing primarily on publishers of trade books, the concepts covered are equally relevant to publishers of other printed literature, such as textbooks, newspapers, magazines and corporate literature.

Publication year: 2007

WIPO/PUB/266

Vienna Agreement establishing an International Classification of the Figurative Elements of Marks

The Vienna Agreement establishes a classification for marks which consist of or contain figurative elements. The competent offices of the Contracting States must indicate in the official documents and publications relating to registrations and renewals of marks the appropriate symbols of the Classification.

Publication year: 1997

WIPO/PUB/261

Madrid Agreement for the Repression of False or Deceptive Indications of Source on Goods

According to the Agreement, all goods bearing a false or deceptive indication of source, by which one of the Contracting States, or a place situated therein, is directly or indirectly indicated as being the country or place of origin, must be seized on importation, or such importation must be prohibited, or other actions and sanctions must be applied in connection with such importation.

Publication year: 1967

WIPO/PUB/292

Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks

The Nice Agreement establishes a classification of goods and services for the purposes of registering trademarks and service marks (the Nice Classification). The trademark offices of Contracting States must indicate, in official documents and publications in connection with each registration, the numbers of the classes of the Classification to which the goods or services for which the mark is registered belong.

Publication year: 1979

WIPO/PUB/225

Trademark Law Treaty (TLT)

The aim of the TLT is to make national and regional trademark registration systems more user-friendly. This is achieved through the simplification and harmonization of procedures thus making the procedure safe for the owners of marks and their representatives.

Publication year: 1994

WIPO/PUB/297

Nairobi Treaty

All States which are party to the Treaty are under the obligation to protect the Olympic symbol - five interlaced rings - against use for commercial purposes (in advertisements, on goods, as a mark, etc.) without the authorization of the International Olympic Committee.

Publication year: 1981

WIPO/PUB/259

Singapore Treaty on the Law of Trademarks

The objective of the Singapore Treaty is to create a modern and dynamic international framework for the harmonization of administrative trademark registration procedures. Building on the Trademark Law Treaty of 1994 (TLT), the Singapore Treaty has a wider scope of application and addresses more recent developments in the field of communication technologies.

Publication year: 2011

WIPO/PUB/271

Locarno Agreement Establishing an International Classification for Industrial Designs

The Locarno Agreement establishes a classification for industrial designs (the Locarno Classification). The competent offices of the Contracting States must indicate in official documents reflecting the deposit or registration of industrial designs the numbers of the classes and subclasses of the Classification to which the goods incorporating the designs belong. This must also be done in any publication the offices issue in respect of the deposit or registration of industrial designs.

Publication year: 1981