World Intellectual Property Day 2022 – Promotion Toolkit

• There are around 1.8 billion young people (under 24) in the world today. Ninety percent of them live in developing countries. The proportion of young people (under 35) is set to increase in the coming years.
• The youth of today are an incredible and largely untapped source of ingenuity and creativity that can help drive the changes we need to move to a more sustainable footing.
• Their fresh perspectives, energy, curiosity and “can do” attitude, and their hunger for a better future, are already reshaping approaches and driving action for innovation and change.
• World Intellectual Property Day 2022 is an opportunity for young people to find out how IP rights can support their goals, help transform their ideas into reality, generate income, create jobs and make a positive impact on the world around them.

• Young people are the future. With IP rights, young people have access to some of the key tools they need to advance their goals and ambitions.
• With IP, individuals and businesses create value and can do better, communities can thrive, and national economies can prosper.
• WIPO is working with its member states and partners to create a legal and policy environment for young inventors, creators and entrepreneurs to thrive.
• Young people are natural agents of change, with energy, creativity and innovation to build a sustainable world.

...to engage the public

• Run online essay competitions for young people on themes relating to IP, innovation, piracy and counterfeiting, etc.
• Celebrate works of a notable young inventor, creative, artist, designer, musician, writer, photographer, entrepreneur, animator, illustrator, filmmaker, multimedia creator, developer, influencer, etc., online.
• Run virtual workshops to inform specific users or potential users of the IP rights system – artists, performers, photographers, musicians, inventors, entrepreneurs, etc. –and the services available.
• Create locally-focused IP Day publicity materials, such as posters, brochures, broadcast spots, targeted at specific audiences and make them available online.
• Hang an IP Day banner on the web portal of your IP or copyright office.
• Create a website containing general information about IP, case studies, videos, IP Day activities, quizzes, voting, etc.
• Promote your IP Day activities through social media using the #worldipday hashtag, live event updates and Twitter chats.
• Run an online photo competition in line with the main theme in order to highlight creativity and the working of copyright in practice.
• Livestream a Virtual Speaker event with spokesperson or create a spokes-character.
• Produce interviews, videos, podcasts, etc., featuring artists, authors, and inventors talking about their work and how it relates to IP, and post them online.
• Release studies, statistical data, surveys, etc., about the impact of innovation, the damage of counterfeiting and piracy, attitudes towards innovation, etc.
• Organize a free IP consultation or Q&A session on your social media channels or other online technologies with a local law firm or academic institution for people interested in learning about the best ways to protect their IP.
• Launch a social media campaign encouraging budding and established inventors/creators to share their experiences of the IP system or their hopes for the system’s future (via traditional blog posts, video blog entries, etc.).
• Explain how IP can support young inventors, creators and entrepreneurs in their quest to innovate for a better future.
• As our future and climate change are so deeply intertwined, why not organize a Green Innovation Hackathon for World IP Day to build a community of entrepreneurs interested in green technology and IP.)
• Organize a a quiz and test your teams on their knowledge of IP and innovation.

...to engage the media

• Work with local newspapers and media outlets to publish editorials and articles on IP-related themes.
• Get in touch with radio and television stations to broadcast discussion programs about how to promote and protect creativity and innovation.
• Hold a virtual press conference on your IP Day activities.
• Produce digital-press packs with easy-to-digest facts and figures for time-pressed journalists.

...to engage businesses

• Run virtual workshops with local businesses and chambers of commerce on how small- and medium-sized enterprises can benefit from using the IP system.
• Work with local inventors' associations or designers to announce invention or design awards online.
• Run a virtual meeting with designers to talk about new trends in brand strategy, UI design, machine learning and other areas of design and IP.
• Set up a “Design Jam” in a partnership with a local FabLab for SMEs, start-ups and teams of entrepreneurs to build a product and learn how IP can support their business goals.

...to engage schools/universities

• Hold webinars or online conferences in universities to build awareness of IP and its benefits among students, faculty and researchers.
• Mark IP Day in schools with: digital invention competitions solving common problems; or video presentations by inventors, authors, musicians, etc. on how IP supports them.
• Involve science and art museums with virtual presentations explaining the link between the exhibitions, innovation and IP.
• Create a video library with information about intellectual property and how it can support the ambitions of young inventors, creators and social entrepreneurs.
• Set up a virtual Career Fair to engage with law students that are interested in IP and connect them with IP-intensive industries.
• Organize a virtual field trip to WIPO’s Virtual Exhibitions.
• Invite leading thinkers on innovation to give a virtual talk on IP, innovation and young people.
• Set up a book club to read selected IP material to discuss in class.