More than ever, social media engagement has become an essential tool supporting the promotion and celebration of World Intellectual Property Day activities worldwide – some of which occur exclusively on social media as virtual events.

Social media tools to support campaigns are most effective when the networks used and the content posted align with topics that resonate with targeted local audiences.

The guidelines and resources below can help stakeholders conduct successful social media outreach and tap into the integrated global communication effort around World Intellectual Property Day.

Hashtag

Use of #WorldIPDay as the official hashtag for all content relating to World Intellectual Property Day 2023 is encouraged on all social media networks. Use the official hashtag in conjunction with other topic-based hashtags or hashtags relevant to target audiences.

Social media kit

WIPO has set up a Trello board with social media assets to help you create your World IP Day social media content.

The board will be updated regularly with new assets in the run-up to April 26, 2023.

Sample timeline for a World Intellectual Property Day social media outreach

January/February 2023

Announce your plans/issue a “save the date” for your virtual World IP Day activities.

March 2023

Start publishing content relating to the theme of the 2023 World IP Day campaign – Women and IP: Accelerating Innovation and Creativity, including details of any World Intellectual Property Day activities you plan, to build interest in the campaign and set the scene for April.

April 2023

In the week(s) before World IP Day on April 26, publish related content with increased frequency and remind your audience(s) of what is planned for (the week of) April 26. On or around World Intellectual Property Day, consider exclusively publishing content related to the Day, and/or cover your activities live or nearly real-time.

Sample posts

Women shape our world with their ingenuity and creativity every day – but how can we better support them?

World Intellectual Property Day 2023 celebrates and promotes inclusion and diversity in innovation and creativity.

Join in: https://www.wipo.int/ipday

#WorldIPDay

Women and IP: Accelerating Innovation and Creativity

World Intellectual Property Day 2023 celebrates talented women inventors, creators and entrepreneurs, and their contributions to improving our lives.

Join us: https://www.wipo.int/ipday

#WorldIPDay

Women are behind inventions that make our lives healthier, safer, and more comfortable

World Intellectual Property Day 2023 celebrates women who bring their ideas to life and accelerate innovation and creativity

Find out more at: https://www.wipo.int/ipday

#WorldIPDay

Women are driving scientific breakthroughs, setting creative trends, building businesses, transforming our world

This year, #WorldIPDay is about celebrating creative and innovative women and increasing their participation in innovation and creativity: https://www.wipo.int/ipday

● Driving scientific breakthroughs
● Setting creative trends
● Building businesses

Creative and innovative women are transforming the world.

World Intellectual Property Day 2023 celebrates women inventors, creators and entrepreneurs: https://www.wipo.int/ipday

#WorldIPDay

World IP Day FAQs

Answers to frequently asked questions about World IP Day

World IP Day on WIPO social media channels

In the lead-up to April 26, WIPO will use its corporate social media channels for the publication of World IP Day-related content for everyone to share:

Other guidelines